Campaign, Case Study, Hashtag and Sentiment

5 ways social media listening increases customer advocacy

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. 5 ways to improve your social listening and foster customer advocacy Social listening isn’t just about tracking hashtags or counting likes.

Social Media

Social Media Sentiment Loyalty Microsoft

From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media. Terms: Tracks keywords, typically utilized for paid campaigns.

Forums

Forums Reddit Analytics Sentiment

How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. What is customer marketing?

Strategy

Strategy Brands Content UGC

Brand awareness: What it is and strategies to improve it

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. When brands collaborate on new releases or campaign ideas, both parties get a chance to introduce themselves to new audiences.

Strategy

Strategy Brands Hubspot Survey

How to Use Social Media to Generate More Leads for Your Business

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. This may sound self-explanatory but hear us out.

Social Media

Social Media B2B Sentiment How To

6 best social media monitoring tools

Unmetric

AUGUST 19, 2019

Track relevant hashtags. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric.

Social Media

Social Media Tools Price Hashtag

8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

NOVEMBER 17, 2023

The winners of social listening for brand reputation management From these social listening case studies, you can learn new ways to leverage online chatter and feedback to transform your business and the lives of your customers. The brand also built an ad campaign called “The Saucepocalypse” to promote the bottled sauce.

Examples

Examples Brands Sentiment Reputation

11 best social media listening tools

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media

Social Media Tools Sysomos Sentiment

Instagram Professional Dashboard Explained: What & Why?

Keyhole.co

JUNE 27, 2023

The Dashboard also has features like content suggestions and currently popular hashtags. Using keywords and taking advantage of Keyhole’s information about hashtags and trending topics will help you get more Instagram followers. They can use this to post simultaneously every day and attract more people to interact with them.

Instagram

Instagram Analytics Hashtag Metrics

How to Use Location Data to Decode Customer Conversations

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. They are faced with challenging questions. What is the right strategy?

Data

Data Conversation Case Study How To

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. One of the more clever examples comes from Lowe’s Home Improvement on Facebook with a comical, five-second video of a turkey dancing in the oven and a well-placed #GetInMyBelly hashtag. Take a Stance.

Content

Content How To Tumblr UGC

Writing Instagram Captions That Convert: Content, Formatting, And Hashtags

Keyhole.co

MARCH 3, 2023

Plus, we’ll introduce you to how to perfectly format your captions, and how to choose the best hashtags for your posts. Instagram For Business often adds value by posting tip, wins, and case studies Tip #5 – Tell a Story This is where your brand personality can shine. Hashtags act like keywords.

Hashtag

Hashtag Instagram Content Authentication

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

JANUARY 2, 2013

number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. Convince & Convert ). 9 out of 10 marketers say they measure social presence (e.g., eMarketer ).

Social Media

Social Media B2B Marketing SEO

Why UTMs are Not Enough: How to Quantify Business Results on Social Media

Oktopost

SEPTEMBER 11, 2023

They’ll help you understand which social media channels, campaigns, and posts get the most clicks and generate the most traffic to your website. Linkedin) Medium: The specific kind of campaign that brought traffic (i.e. social media) Campaign: The title of your campaign (i.e. Is it positive, negative, or neutral?

Social Media

Social Media Metrics How To ROI

How to create a must-see social content strategy with trendspotting

Sprout Social

JANUARY 5, 2021

While both depend on monitoring data, trendspotting is ideally an ongoing process while marketing research may be done on an as-needed basis to inform a specific project, campaign or change in direction. For example, which types of campaigns are they running? Set up social listening for industry keywords and hashtags.

Strategy

Strategy Content How To Trends

How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Does a new campaign address the needs and goals of at least one of your buyer personas? This advanced level of targeting increases conversion rates and improves social ad campaigns.

Template

Template Templates How To Tourism

4 overlooked B2B market research methods for understanding your customers

Sprout Social

JANUARY 20, 2021

In Sprout Social, users have the power to build Listening Topics around specific accounts, hashtags, industry keywords and more. Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. How can those findings influence your marketing campaigns or product development?

B2B

B2B Research Sentiment Marketing

How to leverage social data to be a world-class agency

Sprout Social

MAY 13, 2020

Every agency, big or small, full-service or boutique, attracts and acquires clients because of their unparalleled experience and ability to take campaigns and content to the next level. For example, if sharing case studies is part of your content strategy, hone in on which drive social engagements, clicks and traffic to your website.

Class

Class Data How To Metrics

Why UTMs are Not Enough: How to Quantify Business Results on Social Media

Oktopost

SEPTEMBER 11, 2023

They’ll help you understand which social media channels, campaigns, and posts get the most clicks and generate the most traffic to your website. Linkedin) Medium: The specific kind of campaign that brought traffic (i.e. social media) Campaign: The title of your campaign (i.e. Is it positive, negative, or neutral?

Social Media

Social Media Metrics How To ROI

How a High-End Brand Uses Cinemagraphs and Storytelling

Convince & Convert

APRIL 16, 2015

This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. In this two-week campaign, the goal is to raise awareness for the company’s key spring styles with women ages 22–40 in North America.

Case Study

Case Study Brands Fashion Study

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

APRIL 27, 2012

Tom : I think it’s a useful case study for everyone listening to this podcast, to think about how easily those things are gained. The two million fans actually came from a campaign that we did within the game Farmville. The most recent campaign that you did was perhaps not a Guinness World Record, but another first.

Insurance

Insurance Journal Research Hashtag

Social Media for Nonprofits: 11 Essential Tips for Success

Hootsuite

SEPTEMBER 21, 2020

Communicate your mission to new followers and spread the word about new initiatives, campaigns, and issues within your community. Inquire about TikTok For Good options, including promoted hashtags. Read the Campaigning on Twitter Handbook. Follow Twitter Nonprofits for case studies, training, news and opportunities.

Social Media

Social Media Tips Guidelines Hashtag

How to use Instagram for B2B marketing

Sprout Social

APRIL 25, 2022

Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Case studies make for excellent testimonial graphics.

B2B

B2B Instagram How To Marketing

The ultimate guide to Twitter for business

Sprout Social

MAY 10, 2023

For brands, the platform offers tons of opportunities to connect with audiences, build relationships and keep tabs on customer sentiment. Unlock valuable insights: Keep an eye on industry trends, brand sentiment, changing customer demands and more by monitoring and joining relevant conversations.

Twitter

Twitter Hashtag Sentiment Trends

Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

MARCH 3, 2023

We’ll also jump right into one of the most successful case studies of marketing on Reddit, walking you through their strategy and dissecting how they succeeded. Upvoting a post can mean you agree with the comments made, you approve of the sentiment, or simply that you found the post to be funny, cute, or worthy of your time.

Reddit Marketing Lurker Posterous

Social Media Informer

5 ways social media listening increases customer advocacy

From Obscurity to Opportunity: Demystifying Dark Social

Trending Sources

How 7 brands use customer marketing content strategies to deepen audience connection

Brand awareness: What it is and strategies to improve it

How to Use Social Media to Generate More Leads for Your Business

6 best social media monitoring tools

8 Social Listening Examples: How Brands Are Thriving Digital Landscape

11 best social media listening tools

Instagram Professional Dashboard Explained: What & Why?

How to Use Location Data to Decode Customer Conversations

How to Cut Through the Clutter With Your Holiday Content

Writing Instagram Captions That Convert: Content, Formatting, And Hashtags

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Why UTMs are Not Enough: How to Quantify Business Results on Social Media

How to create a must-see social content strategy with trendspotting

How to Create a Buyer Persona (Includes Free Persona Template)

4 overlooked B2B market research methods for understanding your customers

How to leverage social data to be a world-class agency

Why UTMs are Not Enough: How to Quantify Business Results on Social Media

How a High-End Brand Uses Cinemagraphs and Storytelling

Social Pros 13 – Ryon Harms, Farmers Insurance

Social Media for Nonprofits: 11 Essential Tips for Success

How to use Instagram for B2B marketing

The ultimate guide to Twitter for business

Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Stay Connected