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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

Strategy 226
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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. BuzzStream. Klout and Kred.

Blogger 196
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

Quality content isn’t enough anymore. If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Dan Fielder of Sticky Content doesn’t think so. Wait, what?

Content 72
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

While you’ll likely never know the exact contents of your competitor’s business plan, you can compile as much intelligence possible about how they do business through competitive marketing analysis. Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ? Content Marketing.

Analysis 106
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Prep work for your social media business presence

Socialmedia.biz

It’s essential to deliver content that is unswerving in voice and tone, diverse and high quality. Posting too frequently can cause some customers to unfollow you; according to recent surveys by BuzzStream and Fractl, 15 percent of respondents they would unfollow a brand if it posts more than six times a day.

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How to Use Niche Publishers to Drive Revenue

Convince & Convert

When you sign content-focused publishers as affiliates, you automatically diversify your traffic. It used to be possible for affiliates to build content sites around a certain brand, but with Google’s strict quality controls, this is harder to do. Tools such as BuzzStream and Linkdex can give you access to niche bloggers.

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How to Increase Your Twitter Impressions Organically

Sprout Social

On a platform as noisy as Twitter, you have to work hard to stand out and get people to notice your content. Unless they scroll down and stumble across your older Tweets, there’s a good chance you content won’t be seen. A lot of brands get worried about overwhelming their audience with too much content.