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What's your social currency?

Akamai Marketing

That’s like saying the first time you meet someone you should buy them a bottle of wine. It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. I know I have a LOT of lurkers on my site. Probably not.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

It is very different from that immediate, direct measurement we see from “Click Here”, “Download” or “Buy Now”. Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage. These word of mouth statements CANNOT be discounted.

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A Tale of Two Communities Part 1 – Volkswagen

SocialFish

Make Volkswagen owners and enthusiasts as happy as possible with their cars so they buy more Volkswagens. They know that tons of 20-30 somethings with disposable incomes watch the Super Bowl and may be buying a car soon. It is easy to be a “lurker&# and yet learn a great deal from the community.

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“The Algorithm,” Explained

Likeable

From an ads perspective, the algorithm’s goal is to find the people most likely to take the action the advertiser wants at the most efficient cost, such as viewing a video, clicking a link, or buying a product. John spends thousands of dollars on this hobby every year, but he is a social media “lurker” and doesn’t engage with (i.e.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

What About the Silent Lurkers? I didn’t need to buy into the fake Instagram followers, fake comments or engagement. He liked the fact my profiles and our agency profiles were real, transparent and offered massive value that helped him decide to buy because of who we are.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

This doesn’t means to say they are not interested and they won’t buy from you. In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. If no one is engaging with your content you have either the wrong content or the wrong audience!

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Diva Marketing Talks Boomers Step Into Social Media With Des Walsh, Barbara Rozgonyi & Carlos Hernandez

Diva Marketing Blog

It's one of the best things because we now have, on a low or zero expenditure budget, tools which not too many years ago would have cost us thousands, even tens of thousands of dollars to buy or have built for us. It is okay to go slow and learn about the various social media communities.