How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.
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