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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

People are more likely to buy products they learn about from trusted friends rather than those they see in ads. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Advocacy programs are primarily marketing strategies.

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Real Estate Facebook Pages: How To Attract Traffic and Leads

Hootsuite

As far as size goes, the profile picture displays at 176×176 pixels on desktop and 196×196 pixels on mobile. When setting up your Page, you can preview how your images will look to users on desktop or mobile. And yes — you can join a Facebook Group as a Page instead of as your personal account.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Are they fickle with the brand of toothpaste they buy? Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Do they share opinions? Do they care what kind of car they drive?

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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. Or do you need help better understanding your audience such as doing a customer focus group? Does this sound familiar?

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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. Or do you need help better understanding your audience such as doing a customer focus group? Does this sound familiar?

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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. Or do you need help better understanding your audience such as doing a customer focus group? Does this sound familiar?