Convince & Convert
AUGUST 10, 2010
Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. Social media publicly exposes how broken a brand's existing customer service channels are. JF : Hyper-targeting. Billions and billions of dollars are spent on advertising.
Sprout Social
DECEMBER 8, 2016
Our data report revealed that 75% of consumers have purchased a product because they saw it on social media. Even more telling were the 70% of consumers who cited that they were more likely to buy a brand’s product or services when that company responded or interacted with them on social.
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Convince & Convert
JULY 27, 2010
Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. Indra Gardiner covered social media law in a way that I cannot. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives.
Webbiquity SMM
MAY 10, 2011
It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.
Convince & Convert
MARCH 4, 2010
In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.
Convince & Convert
MAY 27, 2010
If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Yes, Nutshell can send you the daily digest of all your social activity.
Convince & Convert
JULY 21, 2010
A legal perspective-> [link] #SocialMedia RT @sdsdev [link] Javier Haro RT @jaybaer: Protecting Yourself From Social Media Lawsuits [link] [link] pops Social Media Lawsuits Protect Yourself From Them [link] [link] Paul Schmidmayr just found: Social Media Lawsuits Protect Yourself From Them | Guest Posts … [link] [link] Paul Schmidmayr just (..)
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