article thumbnail

Inside Larry & Sergey's Brain [Book Review]

Justin Levy

Imagine if you had been a fly on the wall during the inception of Google straight through to today when they’re one of the most powerful brands in the world. If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader. Brandt does.

Review 211
article thumbnail

The Growth of Demand Discovery

Justin Levy

In many cases this is a customer’s first interaction with a brand; consciously or subconsciously. Many companies use traditional media to imprint or introduce a brand to the target market. One of the primary objectives of Demand Generation is to have the prospect take their brand impression and move it onto web.

Retail 191
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Coca-Cola's Happiness Machine | Justin Levy

Justin Levy

How could other brands learn from what Coca-Cola has been doing? If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader. What other brands could learn is to make things fun and interesting, not dull and boring.

Flash Mob 246
article thumbnail

Gatorade's Social Media Command Center | Justin Levy

Justin Levy

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader. link] This comment was originally posted on Twitter [link] Chris Kieff What a brilliant idea for a major brand to focus so importantly on the discussion about them.

article thumbnail

Gary Vaynerchuk Treats People Like Goldfish

Justin Levy

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader. Connecting people is the essence of social media and so extremely important in gaining visibility and loyalty to your brand. I love the expanded thoughts on Gary's statement.

Viddler 124
article thumbnail

Coca-Cola Adopts New Social Media Policies | Justin Levy

Justin Levy

One of the largest brands in the world that sells into 200 countries with dozens of products and billions of dollars in revenue has figured out how to boil their social media policies down to only the nitty gritty. But, over the course of 2010 we’ll continue to see more brands adopting social media policies. Guess what?

Policies 124
article thumbnail

Determining Social Media ROI

Justin Levy

Figuring out social media ROI continues to be a very hot topic not only for the social media geeks but also for big brands that want to determine success measurements of their investment into the space. JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0

ROI 140