Social Media Strategies Summit

JULY 19, 2023

Three-quarters of users say they feel a deeper connection to brands they interact with on TikTok, while two-thirds say the platform has inspired them to shop — even when they weren’t planning to. To help you out, we’ve analyzed 11 of the best brands on TikTok to see what makes them stand out. Still, competition is fierce.

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Brands Energy Sports Fashion 130

The Realtime Report

MAY 12, 2021

LiftLockPop Hashtag Challenge. The brand is built on a long and trusted model of social selling and over the past 12 months, responding to the Covid-19 pandemic, has accelerated its omnichannel experience enabling customers to have more flexibility in the way they shop. Avon Launches on TikTok with.

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Hashtag Authentication Fashion Campaign 91

Hootsuite

OCTOBER 21, 2021

Creating great TikTok content is one thing; getting people to actually look at it is another. But harness the power of TikTok hashtags to complement your editing techniques, and you’ll be set to conquer the TikTokosphere (a cool new phrase that is not taking off at the rate I want it to). What are TikTok hashtags?

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Hashtag Trends Analysis Study 145

Ignite Social Media

JULY 8, 2016

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. Plus, we do some pretty cool work with big name brands. The #OOTD hashtag is one of the top 100 most used hashtags on Instagram.

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Fashion Retail Trends Social Media 112

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean? Here’s why.

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Brands HootSuite Hashtag Instagram 145

Sprout Social

MAY 4, 2022

From the dance-offs to make-up hacks and beyond, TikTok creators aren’t shy about answering the call to create content. Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. What are some examples of popular TikTok hashtag challenges?

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Brands Hashtag Trends Fashion 107

Social Media Strategies Summit

APRIL 8, 2021

So you might think the team at Instagram would be pretty content with how things are going. Speed: Adjust the speed of the video or audio, allowing you to create slow-motion or sped-up content. Add a video caption and include relevant hashtags. Showcase Your Brand Personality. Image source. How to Share Instagram Reels.

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Instagram Brands Real Estate Remix 233

agora pulse

NOVEMBER 5, 2020

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. They exist in almost every niche, from fashion and beauty to food and fitness. Unlike branded posts and advertisements, influencers produce content that delivers their sponsors’ messages in a less invasive way.

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Influencer Instagram Brands How To 142

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

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Strategy Brands Hubspot Survey 127

Ignite Social Media

MARCH 22, 2019

As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content. Spring on a Relevant Hashtag. Cleanup for Spring.

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Content UGC How To Hashtag 156

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 125

agora pulse

MARCH 7, 2019

How do you use hashtags in your marketing right now? Many social media managers and marketers often just find the most popular hashtags and use them—but don’t know whether that’s a good idea. To answer those questions, we need to look at the finer points of using hashtags and how to measure their impact. Experiment.

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Hashtag Social Media Management Fashion Social Media 98

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven. That means that when a user opens their feed, they see the most popular content first – rather than content from other users that they know and have connected with on the platform. Stefan Heinrich, Director of U.S.

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Brands Meme Hashtag Campaign 114

Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. The basics involve nailing down your goals, optimizing your profile, and creating content pillars. Many marketers make the mistake of jumping straight to the content creation process. How can you do that?

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Small Business Instagram Platform How To 202

Sprout Social

NOVEMBER 28, 2022

In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process. In a recent LinkedIn poll , 52% of respondents said they used Stories to share other content, links and engage with their audience. Share your blog or article content.

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Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. Test our TikTok integration in a free trial today.

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B2B Brands Marketing How To 133

Convince & Convert

DECEMBER 16, 2014

Usually, I see brands sit on one of two sides of the fence. If you’re not yet familiar, Lorna Jane is a yoga and running clothing brand that started in Australia and has made its way to the US with wild and adorable success. They continually build a network of bloggers who serve as brand fans and write about them on an ongoing basis.

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Blogger Fashion Case Study Brands 155

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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UGC Content HootSuite Authentication 145

agora pulse

SEPTEMBER 11, 2019

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. They exist in almost every niche, from fashion and beauty to food and fitness. Unlike branded posts and advertisements, influencers produce content that delivers their sponsors’ messages in a less invasive way.

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Influencer Instagram Brands How To 109

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. In today’s market, customers want to be heard.

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UGC Brands Apparel Content 59

Socialmedia.biz

JULY 8, 2020

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Another might be “Acasha the Ambitious,” who loves keeping up with fashion trends and is always in need of a new outfit to wear to social gatherings. Develop a Hashtag Strategy. A great place to start is through keyword analysis.

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Social Media Tips Hashtag UGC 179

Sprout Social

APRIL 19, 2022

There isn’t much that gets consumers more excited than seeing an “X” between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Altogether, the TikTok hashtag “#EyesLipsFamous” garnered 41.8M While e.l.f.’s

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Collaboration Brands Loyalty Campaign 86

Pixlee

AUGUST 21, 2020

Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. The good news is that you already have everything you need to make this happen — the unique individuals in your audience and the content they create. The prize will depend on your industry, and there’s a great option for every brand.

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Brands UGC How To Hotels 93

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

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Retail Social Media Brands Tips 104

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

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Engagement Brands Hashtag Eventful 110

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

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Social Media Brands Tips Affiliate marketing 112

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

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Examples Campaign Tips UGC 139

agora pulse

JULY 22, 2020

You can use them to: Build brand awareness. Align your new or unknown brand to a well-known individual or brand to establish awareness. Broaden your content strategy. It can also bring you fans who wouldn’t otherwise follow your brand. Forging brand partnerships can strengthen your position in the community.

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Collaboration Examples Instagram Tips 140

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Influencer Engagement Fashion Retail 211

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). And the best news of all: working with influencers needn’t be complex or expensive.

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Influencer Travel Retail UGC 130

Likeable

MARCH 31, 2021

Brands (and people!) About half ( 51 percent ) of brands utilize social listening in any capacity. However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. How Can Social Listening Help Your Brand? Brand Health & Customer Insights.

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Strategy Brands Influencer Analysis 106

Keyhole.co

MARCH 7, 2024

To simplify the process for you, we’ve divided the guide into three sections – prepping your account, growing your influence, and working with brands. Plus, brands narrow down on ideal influencers based on relevance so choosing a niche can connect you with the right brand partners.

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Influencer Instagram Tips How To 52

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Make your content accessible.

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Trends Influencer Strategy Hashtag 144

Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. There’s no doubt that the rise of content creators is disrupting classic marketing. For content creators, this means monetizing their subscribers is key. billion in 2023.

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Content How To Influencer Reputation 59

Pixlee

APRIL 22, 2020

But are brands equipped to keep up with the Gen Z dominant platform TikTok? Although it can be applied to any social media channel, challenges on TikTok happen when a user creates a hashtag accompanying a video and encourages others to do the same thing with their own creative take on it in their own video, using the same hashtag.

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Brands Hashtag Fashion Campaign 54

Mindjumpers

SEPTEMBER 13, 2012

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. Making popular Instagrammers brand ambassadors allows the brand to reach potential customers in a creative and surprising way.

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Mobile Campaign Instagram Blogosphere 260

Keyhole.co

APRIL 3, 2024

Offer insights, share content, and spark discussions to cement your brand’s presence among an engaged group of sneaker enthusiasts. Twitter lists Create Twitter Lists to read tweets in an ordered fashion. If you feel your X presence isn’t up to par, it’s time for a refresh that represents your brand.

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Strategy Twitter Tips Marketing 52