How Brands Can Approach Authenticity, Diversity, and Pride


In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. This concept is increasingly more important: brands cannot fake authenticity and diversity. With UGC and influencer marketing, they don’t have to. . An aptly titled article from RetailDive sums up the impetus for brands to embrace social change: Consumers want retailers to do the right thing. Brand Marketing

The Top 20 Brands to Watch at NRF 2019


Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. After all, maintaining brand awareness, quality and style as the #1 blue jean retailer take a top-down effort from the whole company. Newell Brands. Tailored Brands. Brand Marketing

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Five Ways to Make Your Next Marketing Campaign More Diverse


38% of consumers are more likely to trust a brand that shows diversity in their advertising. With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms. Create a Genuine Brand Community. Brand Marketin

5 Strategies to Increase Consumer Retention Rates in 2020


As 2020 continues to unfold, upending many preexisting constructs, current circumstances have also caused a shift in consumer behavior. Brands who successfully pivoted to an ecommerce-first model are facing a challenge beyond customer acquisition: customer retention. Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands.

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Why Mentions and Tags Rule Instagram for Businesses


Hashtags used to be the king of Instagram, but if your brand is ignoring tags and mentions, you’re missing a big piece of the IG puzzle. Brands that encourage mentions and tags over hashtags are more likely to increase quality interactions with actual customers and prospects that are more likely to buy. Mentions and Tags Win for UGC. User-generated content is some of the most powerful content a brand can harness. It’s Harder to Hijack a Brand in Mentions.

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How to Build a Strong Instagram Community


Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

Why Elena Joined Pixlee


I was tasked with supporting the B2B new website construction and deployment. First hand, I saw the impact that social proof and UGC could have to bring our B2C websites to life. Editors note: At Pixlee, we feel that our team is our biggest strength.

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The Do’s and Don’ts of Building a High-Converting Landing Page


But a poorly constructed landing page can cost your business valuable conversions, and leave money on the table. Savvy brands are using more user-generated content (UGC) to showcase their products because UGC converts better and is more scalable. Good UGC should showcase actual customers using the product, and can even include ratings and reviews overlayed on the UGC to provide more social proof for the product.

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How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. That means building awareness and perception of our brand as well as creating raving fans. In this article, I’ll share why brand authenticity is crucial to creating meaningful connections with your audience and outline the steps to creating a social strategy that blends data, brand values and creativity. Why brand authenticity matters on social media.

How to Use Social Media to Keep Students Engaged and Excited About College

agora pulse

An increasing number of students are actually turning to social media platforms (particularly Facebook and Instagram) to look for key updates about brands, businesses, and organizations of all kinds. Talk about the painting of new murals, road closures, and construction around campus. Share UGC and tag the individuals who created it originally. College life may look a little different this summer and fall due to the pandemic.

How One Facebook Post Increased Referral Traffic by 6,166%

Sprout Social

It is an attractive product, and while the brand is technically in the engineering and manufacturing space, over the past three years our team has worked to position Barn Pros as a high-end online retailer. A customer orders a kit that is then delivered to their site to be constructed. Customers are constantly sending in user-generated content (UGC) like photos, videos and stories of their barn construction progress.

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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. consumers say it’s important for brands to take a stand on social and political issues. Recognize your brand’s role.

The Ultimate Guide to Instagram Hashtags in 2019


So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . How to Create Your Own Branded Instagram Hashtag. #1: For brands and businesses, this opens up a great opportunity to regularly appear in a follower’s feed. For example, if you have a branded hashtag for your business , you can invite your followers to also follow your unique hashtag. Branded Hashtags. 6: How to Create Your Own Branded Instagram Hashtag.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts. We believe that brands succeed when they take a goal-driven approach to social that’s rooted in data.

How to use Quora for marketing

Sprout Social

However, you might have missed that it can also be a powerful platform for reaching your brand’s audience. If you’re looking to develop your thought leadership presence, confirm your authority in your niche or simply spread brand awareness, Quora is the way to go. Quora is one of the best-respected UGC platforms around. Join their ranks and boost your brand. You may even end up with a few new brand advocates. Best practices on using Quora for brands.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&#