article thumbnail

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Social media management tool provider Hootsuite has the highest follower count of all the companies in this study at nearly 7.9 social ratio. Less than a quarter of B2B software companies understand brand monitoring.

B2B 154
article thumbnail

Social Data Analysis: The Pros and Cons of Social Data

Oktopost

You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch.

Tools 84
article thumbnail

Top 7 Mention Alternatives For 2024

Keyhole.co

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. The tool helps you manage your social media accounts with the help of market insights.

article thumbnail

From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

This approach allows you to stay updated on discussions surrounding your brand, monitor and track shares, and actively contribute to shaping a positive perception of your brand within these conversations. You can delve even deeper by measuring the performance of each specific social network, campaign, or content piece.

Forums 62
article thumbnail

21 best social media analytics tools

Unmetric

The solutions offered are comprehensive and essential to manage your social footprint. Their cross-channel integration makes it easy to manage all social accounts in one place. Some of its significant features that simplify social media management include scheduling, monitoring, and content curation.

Analytics 125
article thumbnail

How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.