Oktopost

NOVEMBER 16, 2023

Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. Analyzing the data Once your data is processed, your analysis can begin!

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

JANUARY 13, 2021

Share of voice can be calculated for different social media metrics, whether it’s hashtag impressions, engagements, brand mentions, followers, or any other conceivable metric. The share of voice formula is: SOV = Your brand’s measures / Total market measures X 100%. How do I calculate share of voice?

Social Media 88

Social Media Metrics Brand Monitoring Hashtag 88

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. What tools they are using.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

OCTOBER 24, 2022

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Before we jump into follower growth rate calculators, let’s look at exactly what this metric is. Stop calculating social media metrics manually! Table of Content What is Follower Growth Rate?

Metrics 52

Metrics Analytics Analysis Hashtag 52

Sprout Social

MARCH 10, 2017

In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded. Monitoring some of the most inspirational brands on Instagram will likely reveal that strategic product promotion and hashtag usage results in better audience engagement and growth.

Report 103

Report Instagram Hashtag Metrics 103

Keyhole.co

MARCH 9, 2023

Union Metrics Union Metrics is a social media analytics tool that offers social media metrics, keyword listening, campaign reporting, and competitive analysis. Union Metrics offers standard listening features like real-time mention monitoring, sentiment analysis, and insights like best times to post.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Hootsuite doesn’t limit tracking or charge extra to monitor more mentions.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

MAY 16, 2023

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. This way, you can compete better in the stifling brand race.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

Reputation 106

Reputation System Brands Knowledge Base 106

Keyhole.co

NOVEMBER 13, 2023

Video tags: Hashtags (#) attached to videos help the algorithm identify the video’s subject matter and connect it to user interests. A user-friendly website is not only beneficial for the user, but it also leads to improved engagement metrics (like lower bounce rates and longer dwell time), which Google uses as a ranking signal.

SEO 52

SEO Content Hashtag Trends 52

Keyhole.co

MARCH 6, 2024

Most people already know how to check engagement metrics like comments, likes, dislikes, shares, etc. But that’s only the beginning of your journey – you must be able to understand the kind of interactions people are having with your brand, and this makes sentiment analysis an essential factor for growth. But there’s even more to it.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Keyhole.co

SEPTEMBER 12, 2023

Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance. The platform lets you generate practical content ideas and hashtags to escape the creative block.

Tools 52

Tools Social Media Curata Price 52

Unmetric

JUNE 11, 2019

There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. It also allows you to create brand new insights by mashing metrics from different apps.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring. Pricing: Brand24 has 4 pricing plans: Individual, Team, Pro, and Enterprise.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Unmetric

JULY 9, 2019

In addition to that, the tool also tracks the engagement score of hashtags used in your tweets, brand campaigns, and retweets. With their brand monitoring feature, you can learn how your branded keywords are used by your audience and also identify relevant brand mentions. Pricing: $99 – $599 per month.

Analytics 72

Analytics Tools Twitter Hashtag 72

Keyhole.co

MAY 12, 2023

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. Its straightforward interface doesn’t complicate tracking keywords, hashtags, or even social media profiles.

Tools 52

Tools Strategy Marketing Analysis 52

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Oktopost

DECEMBER 22, 2019

Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. The technological tools you employ can make a big difference in your ability to filter the signal from the noise and focus your analytics on the messages that really matter.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

JULY 20, 2023

Keyhole allows you to compare your performance to theirs, including best posting times, popular content types, top hashtags, average engagement rate, and more. Stay on top of any keyword or hashtag with Keyhole’s robust tracking capabilities. Cons The monitoring seems passive and delayed at times.

Industry 52

Industry News Google Brands 52

Sprout Social

FEBRUARY 13, 2019

In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis. Every chart is dynamic offering multiple ways to breakdown metrics or tailor the visualization with exactly what you need to see. Sprout’s listening tools are bursting with ways to slice and dice your data.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. It involves consistently monitoring and evaluating your audience’s needs and preferences. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream.

Hashtag 106

Hashtag Analytics Tools Price 106

Unmetric

SEPTEMBER 9, 2019

Insights into the engagement metrics of your competitors’ will help you understand which type of content gets them more engagement from their audience. Campaign Intelligence helps you evaluate past campaign performances to make strategic decisions on your upcoming brand initiatives.

Tools 85

Tools Hitwise Analysis Price 85

Keyhole.co

OCTOBER 31, 2022

It involves consistently monitoring and evaluating your audience’s needs and preferences. Hashtag tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance. Of course, you have.

Hashtag 52

Hashtag Analytics Tools Price 52

Keyhole.co

APRIL 26, 2023

From Facebook metrics to Twitter metrics, to Youtube metrics and Instagram metrics, what should you be tracking? Are these metrics performing up to your standards? Let’s take a look at the 9 metrics that every company should be measuring right now and the best tools to use. It counts mentions.

Metrics 52

Metrics Social Media Tools Sentiment 52

Keyhole.co

OCTOBER 10, 2023

Gather strategic insights When Nike released their 2018 ad featuring Colin Kaepernick after he took a knee during the National anthem, their online mentions began overflowing with negative comments including #boycottNike hashtags. The brand’s net positive sentiment dropped from 23% to -4%. How do you determine brand sentiment?

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

FEBRUARY 29, 2024

You can look at a single dashboard where all of your metrics are in one place. Hashtag tracking A main facet of your strategy should revolve around TikTok hashtags. Hashtags can improve your position on the For You Page and can help your videos show up in search results. Pricing: Starting at $82/month.

Analytics 101

Analytics Tools Strategy Price 101

Keyhole.co

OCTOBER 21, 2023

Various forms of social media monitoring The task of social media monitoring is not universally applicable. Brand monitoring: Monitor the conversation about your brand on social media. Competitor monitoring: See your rivals from the other side of the fence.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

MAY 16, 2023

It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. So this strategy generates a lot of confidence in the GoPro brand.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JUNE 29, 2023

Brand awareness is a measure of how well people recognize your brand, including how “aware” they are that your product or business exists at all. Rather than a simple individual metric, brand awareness is a concept that touches on many different KPIs, from traffic to social share of voice.

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

MARCH 4, 2024

As your most direct link to the customer, it can be leveraged to gain trust and influence the attitudes toward your brand reputation. Brand monitoring helps you to control the narrative and protect your reputation. Drive website traffic Many businesses get caught up on “vanity metrics”, such as likes or comments.

Examples 52

Examples Social Media How To GPS 52

Keyhole.co

OCTOBER 7, 2020

Union Metrics Bonus: Free Tools Start tracking sentiment analysis today. From the sentiment dashboard within Keyhole, you can see the number of positive, neutral, and negative posts mentioning your brand, keyword, or hashtag—filterable by social media platform. Union Metrics. Mention 12. Mentionlytics 13. Monkeylearn 14.

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

JANUARY 5, 2023

Here at Sprout, we’ve narrowed down five key use cases that our customers use listening for: Brand health : gauging public perception of your brand or products. Industry insights: analyzing discussions or hashtags within an industry. Competitive analysis: analyzing a competing brand or product. Content type. Message type.

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Keyhole.co

OCTOBER 31, 2023

Add relevant Twitter historical hashtags, keywords, phrases, and accounts you replied to or mentioned. Features and benefits You can export any Twitter historical hashtags, keywords, and mentions to the Keyhole platform. Looking to get started with better brand monitoring and management? Choose Keyhole today !

Data 52

Data Twitter How To Reputation 52

Keyhole.co

JUNE 30, 2021

The following five metrics defines data quality: Accuracy: the data should correctly reflect facts. Pay attention to these social media metrics: Post ranks across all channels: you could start with checking how well your posts are ranking on different platforms and what your best posts are. Still, all eyes on social media metrics.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

NOVEMBER 4, 2020

Helping you put your brand in front of the right audience at a the right time. In addition, tracking the right metrics can improve your brand management, customer service and experience, and help you grow your brand. The advanced reporting is also really useful for creating events, hashtags and industry reports.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

MAY 24, 2023

Benchmark performance Monitoring competitors’ performance metrics will help you benchmark your own performance. Research keywords with accurate search volume data, keyword difficulty scores, and advanced metrics. Monitor your website’s search engine rankings over time and track your progress against competitors.

Analysis 52

Analysis Types Tools Price 52

Keyhole.co

DECEMBER 5, 2022

Once you have identified your social media competition, you must collect key metrics data. Still, here are some key details you can track: Active platforms Follower count Account reach Average post impressions Post frequency Engagement rate Ad performance Hashtags they frequently use, the ones they follow, and the ones that show up in search.

Analysis 52

Analysis Social Media How To Sentiment 52