Waxing UnLyrical

OCTOBER 22, 2010

Each of them provided feedback on the launch plan, and ideas on how best to increase engagement. ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. Were they paid? Did they understand/use full disclosure, whether paid or not?

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 19, 2010

If you focus on one thing, focus on this: creating timely, engaging content that meets the needs of your target audiences. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. Relevant content is, and will continue to be, key to reaching searchers. Pre- and post-Google Instant, this is key. Read All About It!

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

JANUARY 4, 2011

“User engagement&# is the buzzword just seeping its way through every CEO’s checklist. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan.

Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

OCTOBER 6, 2010

Not only was the audience engaged, but they really began to grasp what I was telling ‘em. Aside from that, I love the photos you & your sister put on your website :) ~ Narciso Tovar (@Narciso17) Big Noise Communications Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" And it paid off. Read All About It!

Class 182

Class Postrank Comments Tourism 182

Akamai Marketing

FEBRUARY 3, 2011

Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). As your community learns to trust YOU, they’ll see that you’re real and no Cheshire Cat, this will make relationships easier to develop. Who can trust that crazy cat? Tell your story.

Social Media 138

Social Media Klout Policies Consultant 138

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. D’oh, you say. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Speaking engagements are one of the ways to build your thought leadership, a critical component of PR. Do you really need another reason? I’ll give it to you: palooza! How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. Read All About It! These fine folk did: Jan.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. Those are readers I know weren’t on our print distribution list and I can see that they are engaging with our content.

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

JANUARY 8, 2011

Body and brain are completely engaged and any cares just evaporate! I love the engagement factor too; initially, its hard to stop feeling foolish, but when I really focus on the movement rather than HOW Im doing the moves, it works out much better. Thanks, Gee. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 198

Class Comments Postrank Twitter 198

Waxing UnLyrical

DECEMBER 14, 2010

One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. Show me that you can be witty, informative or interesting concisely, and you’ll have taken a big step towards impressing me. That got a big “check&# from me. Read All About It!

Class 227

Class How To Applications Course 227

Waxing UnLyrical

DECEMBER 16, 2010

. … “… That’s why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. “ ‘Engagement’ is overrated. To explore a different communication channel? ’ but ‘why?’

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 21, 2010

It really is a community. I think what delights me most about Amplify is that there really is a community sense to it. And the fact that Chris, Eric and Dave all stay so engaged with it - thats really wonderful. People will definitely visit your blog if you are engaged on Amplify. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

NOVEMBER 10, 2010

Im building a network and community AND learning new tricks that make me a better professional, makes my time well spent. On the flip side, when I attend a networking event, Im pretty open about why Im there: to meet, engage and hopefully make good contacts. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 6, 2010

Are you engaging in conversations? And more important, are you SHARING other people’s status updates with your community? You need an endgame, a plan for using that FB page, that Twitter account and a way to turn that engagement from awareness to sales, loyalty, advocacy, etc. Engagement" is overrated. Or other blogs?

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

DECEMBER 4, 2010

Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits. Which is why I agree with Matt ($999,999.99 -- classic) and Ariks point about allowing people who have built community and trust to spread the word and bring others to action. Read All About It!

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

FEBRUARY 8, 2011

Talk to them, engage with them and their content and show them that you should be on that list. If you want to be on a list, get to know the person who’s compiling that list. If it’s that important for you (you as in the general “you&# ) to be on someone’s list, get to know them. Read All About It!

List 161

List Class How To Comments 161

Waxing UnLyrical

JANUARY 7, 2011

So that I didn’t turn down other engagements that conflicted with it? When I pointed out to the dude (usually I’d say “gentleman&# but IMHO he is anything but) that this was “kinda weird,&# he responded by saying that he could recommend speakers but didn’t “have the final say.&# Fair enough.

Class 207

Class How To Health Care Comments 207

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Or someone said you should so your considering it. But where do you start? Well, its an often overlooked question.

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

NOVEMBER 24, 2010

To find out a bit more, this month I caught up with 1000heads Engagement Strategy Director and all round Social Media Pundit, James Whatley ( @whatleydude ) to find out what all the fuss is about ( thanks to James for his mug shot ). James and I first met a few months ago through mutual friends. They listen a LOT. Then they plan.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

SEPTEMBER 27, 2010

Id like to see them engage with "Roger" a bit more, like they did in the past. It is, at the end of the day, pretty easy for those of us who are looking in from the outside to say they should do "this" or "that," though I agree with you that I think heightened engagement from "real" AT&T with "Roger" would be quite remarkable.

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

DECEMBER 9, 2010

in Communication program. We read about viral videos from Steve Garfield’s how-to guide, Get Seen , and knew these had to be engaging, compelling, relevant to the audience, and of course, have good quality. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan.

Video 218

Video Class iPad Film 218

Waxing UnLyrical

JANUARY 26, 2011

Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" And the engagement numbers which their business model depend on are weak. US unique visitors is flat at 130mil since July.We watch less than 4 videos a month. And we upload 5 photos each per month down from 7.5

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

SEPTEMBER 2, 2010

Rules of engagement This is an easy one. By doing so, you can engage with them, continue your conversation outside of the chat, and the next thing you know, you’re on a plane to Alaska. The other thing that’s smart to do is, when the transcript is generated, look for any URLs that have been shared during the chat.

Twitter 206

Twitter Hashtag Class Flickr 206