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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117
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6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns.

Brands 286
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Brand awareness: What it is and strategies to improve it

Sprout Social

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131
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11 Reasons Why Prospects Don’t Convert Into Customers

Convince & Convert

Just four years ago, my friend Marcus Sheridan discovered the power of content marketing and rescued his nearly bankrupt pool and spa business. He dove deep into blogging and propelled River Pools and Spas to a dominant leadership position in his home state of Virginia. It Takes Clicks to Make the Formula Fly. Those that don’t, don’t.

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3 Foolproof Ways to Ruin Your Conversion Rate

ProBlogger

This is a guest contribution from Efrat Ravid. But why? The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing. The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing. Do you even keep track?

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Best Practices for Employee Advocates

Oktopost

Did you know that as an employee, you are a top asset when it comes to spreading your company’s brand awareness on social media? And their posts usually get more attention: people trust their peers more than they trust brands. B2B marketers harness this power by asking employees to promote their organization on social media.

Hashtag 131
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Are You Absolutely Sure Your Social Media Marketing Budget Is Ready for This Year?

agora pulse

So, is your social media marketing budget ready to go? After all, creating a marketing budget is essential for your success. Whether you’re a small business or part of a large marketing team, you need to know what you’re spending and what you need to get back. Influencer marketing. Why this influencer approach works.