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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

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Top 7 Mention Alternatives For 2024

Keyhole.co

The tool helps brands understand their most successful posts, what people are engaging with, and how the competition is faring. Profile analytics : Use this alternative to Mention to understand your growth and engagement better, monitor competitors, and modify social media strategies accordingly. Go beyond scheduling with Keyhole 5.

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Lessons From a Very Public Break-Up

Waxing UnLyrical

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? How much of the time was spent listening when NAB entered the social space, as opposed to diving in and engaging?

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6 Reasons Why Banks Need Social Media Monitoring

Hootsuite

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social strategy.

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7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. However, Amex is proving that engaging relevant audiences makes for effective marketing. million engagements per year. There’s a drop or change in engagement.

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7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. However, Amex is proving that engaging relevant audiences makes for effective marketing. million engagements per year. There’s a drop or change in engagement.

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The complete crisis management guide for marketing leaders

Sprout Social

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. In 2023, business owners were hit by the second-biggest bank failure in U.S.