Repositioning Through Social Media: The Conan O’Brien-Case
Mindjumpers
OCTOBER 29, 2010
However, his innovate use of social media to sustain the hype around his person during a longer off-screen period deserves another post. So in order to satisfy his tribe of followers and keep the hype going during his off-screen ban, Conan turned to the online-universe and re-positioned himself as a social media-phenomenon.
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