Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. But is your social strategy up to the task? Source: Hootsuite 2021 Social Trends Survey.

Questions 142

Questions Social Media Strategy Survey 142

Hootsuite

JULY 8, 2020

Challenges: What pain points is your social media audience dealing with? Stage of life: Does your social media target audience include college students? B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? New parents? Parents of teens? Google Analytics. Look for patterns.

Template 145

Template Templates Social Media How To 145

Webbiquity SMM

FEBRUARY 10, 2015

How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 21 Social Media Statistics. B2B Marketing Insider ). 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Buzz Marketing for Technology

MARCH 23, 2010

Someone can come in and undercut you (think Sam Walton against every major retailer). But in a recent survey by Forrester customers in every major industry preferred good customer service to price. An example of this was a bank and a retailer but I think this is true for any industry. Every Industry!

Social Media 211

Social Media Retail Loyalty B2B 211

Sprout Social

JULY 6, 2022

Consumer goods social media resources. How to master social media for retail and win more customers. How to set ecommerce social media up for success. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter.

Tourism 116

Tourism Facebook Travel Education 116

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Sprout Social

APRIL 13, 2022

Consumer goods social media resources. How to master social media for retail and win more customers. How to set ecommerce social media up for success. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter.

Instagram 124

Instagram Tourism Travel Education 124

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Or, you could survey Web site visitors, gathering data in real-time. You can use a few methods to determine which questions to answer.

FAQ 137

FAQ Content Consultant Social Media 137

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. B2B Marketing Insider ). B2B Marketing Insider ). Social Media Today ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Social Fresh ). Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. Social Fresh ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

AUGUST 5, 2013

For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media? B2b vendors? The fastest growing segment of social media users is now adults aged 45-54%. B2B Infographics ). Small businesses? eMarketer ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

SEPTEMBER 8, 2010

Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? Social Media Not Preferred Recommendation Resource by MediaPost Online Media Daily.

Research 191

Research Social Media B2B Statistics 191

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

The Way of the Web

APRIL 10, 2011

Two recent studies into social networking referrals and Facebook ecommerce left me slightly perplexed until the obvious answer smacked me in the face. There are a lot of examples of sites revealing their referral figures from Facebook and Twitter (and the social networks themselves are keen to highlight how much traffic they drive).

Social Networking 34

Social Networking scribd Foursquare Retail 34

Webbiquity SMM

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Back up your Gmail account? ShortStack.

Review 200

Review Tools Social Media Klout 200