Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. Tourism, entertainment and retail have been hit especially hard by the current economic downturn as people quarantine and delay major purchases. Messages about helping others grew by 1,174% in March, culminating in 19.5

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

JULY 6, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time.

Twitter 105

Twitter Tourism Travel Education 105

Sprout Social

APRIL 26, 2022

Looking for some must-follow B2B startup CEOs. Internally, consider an anonymous survey for employees. In a recent webinar hosted by the National Retail Federation and Sprout , Walmart reported that training helped grow their executive audience reach by 182%. I’m talking “change the world” kinda companies. Any recommendations?

Strategy 86

Strategy How To Training ROI 86

Keyhole.co

MAY 9, 2023

A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. For instance, you can conduct product-specific surveys and ask the audience to share responses in comments. Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Kikolani

AUGUST 24, 2012

10 B2B Companies That Create Exceptional Content – Examples of B2B companies that create great content and get inbound marketing right. Bloggers have an advantage that static and retail websites don’t. Business / Career. Beyond laughing, embrace every bad marketing moment as inspiration to make your brand better.

Mashup 117

Mashup Resources How To Remix 117

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 228

Examples Communities Brands Forums 228

Webbiquity SMM

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Earnest B2B ). Earnest B2B ). Earnest B2B ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

NOVEMBER 16, 2018

Run a survey or poll : Another good way to create engaging social media posts is using polls or surveys. Social media polls and surveys are the simple tools for quickly obtaining customer feedback. Social media polls and surveys are the simple tools for quickly obtaining customer feedback.

Engagement 147

Engagement Social Media Survey Hashtag 147

Hootsuite

JULY 8, 2020

B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? SurveyMonkey has a free template for a social media audience research survey. You can link to your survey directly from a social post, like Amsterdam Marketing did here: Hello to our amazing followers. New parents?

Template 145

Template Templates Social Media How To 145

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Retailers are the biggest spenders on display ads, accounting for 21% of total spending. MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Buzz Marketing for Technology

MARCH 23, 2010

Someone can come in and undercut you (think Sam Walton against every major retailer). But in a recent survey by Forrester customers in every major industry preferred good customer service to price. An example of this was a bank and a retailer but I think this is true for any industry. Every Industry! Email this to a friend?

Social Media 211

Social Media Retail Loyalty B2B 211

Sprout Social

JULY 6, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. Consumer goods social media resources.

Tourism 114

Tourism Facebook Travel Education 114

Sprout Social

APRIL 13, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. into the evening.

Instagram 122

Instagram Tourism Travel Education 122

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. According to a recent Harvard Business Review survey , simply responding to people on social media can have a positive effect. View this post on Instagram. Athleta community!

Examples 145

Examples Company Social Media Apparel 145

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). I will tell you in the past 1.5 Half the work for twice the pay.

Social Media 159

Social Media Statistics Strategy Research 159

Oktopost

JUNE 25, 2019

However, when you’re talking about long-term, high-value purchases like B2B software , it’s not only possible — it may be the smartest direction to take your marketing efforts. When surveyed, marketers–who should know the difference between hype and reality–seem to believe it’s the real deal. What Is Account Based Marketing (ABM)?

Marketing 101

Marketing B2B ROI Conference 101

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Or, you could survey Web site visitors, gathering data in real-time. You can use a few methods to determine which questions to answer.

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FAQ Content Consultant Social Media 137

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Marketing Salary Survey: Social Media Marketing by Aquent. Social Media Facts & Figures for B2B Sales by Inside View. Just 63% put social media marketing on the list, though that was up from 51% in a similar survey done in early 2010.

Research 210

Research Social Media B2B Marketing 210

agora pulse

MARCH 1, 2021

Shopify recently analyzed data from 37 million social media visits that led to 529,000 orders, and uncovered some interesting data points,” according to Retail Dive. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. How to Generate Leads Through Social Media. How to generate leads via LinkedIn.

How To 174

How To Hashtag LinkedIn Newsletter 174

Convince & Convert

APRIL 26, 2012

Yeah, doing research into, you know, not only surveying. So, for example, I might have well, Pinterest and optimization, Pinterest and B2B, Pinterest and consumer, Pinterest and this, and so. Or I might have, you know, retail and Facebook, retail and Twitter, retail and SEO, retail and social media.

Social Media 134

Social Media SEO Retail Conference 134

Convince & Convert

FEBRUARY 2, 2012

It’s their 12th annual trust and credibility survey. That’s something you can do really easily as a retailer or as a CPG brand. One of the retail clients that we work with has, I think, over 950,000 Facebook fans at this point. It was released last week. It is some heavy-duty research that asks meaningful questions.

Social Media 116

Social Media Committee Team Questions 116

ProBlogger

MARCH 15, 2016

According to a survey of 1000 people by UK internet security firm SecurEnvoy, two-thirds of people are afflicted by “ nomophobia ” – the mortal fear of having no mobile phone. For example, a retail store can use lead ads to find people who want to receive emails about their latest offers and products.

Social Media 34

Social Media comScore Small Business Mobile 34

Kikolani

NOVEMBER 17, 2015

Whether it’s a click to comment, to share, to take a quiz or survey, or to link back to a blog post or landing page, your social media content has to compel readers to do it. If your product or service is B2B, drop Pinterest and add LinkedIn. ModCloth, a female clothing retailer, does a great job of this. The result?

Social Media 60

Social Media Discount Survey Conversation 60

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

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Statistics Social Media B2B Journal 226

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. NewsCred ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? B2B Infographics ). B2b companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). B2B Infographics ). B2B Infographics ). B2B Infographics ). B2B Marketing Statistics and Facts.

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. More than 1.5 are shared on Facebook daily.

Research 191

Research Social Media B2B Statistics 191

Hootsuite

FEBRUARY 20, 2020

Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. In 22 out of 46 markets surveyed by GlobalWebIndex, time spent on social decreased or stayed the same. 72% of B2B marketers who use paid channels online used paid social in 2019. Brands on Pinterest.

Statistics 145

Statistics Social Media Marketing YouTube 145

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases.

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Review Tools Social Media Klout 200

Sprout Social

OCTOBER 17, 2016

Instead of sending out thousands of paper surveys or forcing customers to complete online forms, you can head to Twitter to see how customers feel about your brand. 54% of users surveyed by Twitter reported they had taken action after seeing a brand mentioned in Tweets. If you're in the B2B space, LinkedIn is a must.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

The Way of the Web

APRIL 10, 2011

The first was a study by ForeSee Results , which showed that 1% of website referrals came direct from a social networking url, and that’s after a survey of 188 websites and over 295,000 responses from individual consumers. The networks included ranged from Facebook and Twitter to the likes of Foursquare, Scribd and Meetup.

Social Networking 34

Social Networking scribd Foursquare Retail 34

Hootsuite

AUGUST 4, 2020

B2B companies, on the other hand, might be better off connecting via LinkedIn hashtags or Twitter Live. Technically the company is an apparel retailer. A recent survey by Deloitte asked consumers what they cared most about when making decisions about brands. Her survey got more than 4K responses. The answer?

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Organization Instagram Geotagging Patterns 145