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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Interruptions (like email and social media) are messing us up.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

TA : For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way. JB : Will these tools ever truly benefit the small business? RK : Small business usage really requires filtering out noise, and we’re making a lot of progress on that.

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Would You Try It With a Fox?

Convince & Convert

Social Media With A Mouse? A lot of people are still saying no to social media. Last night while reading the story, it occurred to me that many small business decision-makers are like Sam- saying no to social media, without even being sure why. And that’s just it. You Just Might Like It Sam I Am.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. If you're going after local small businesses, your content should reflect that, as should your participation within those communities.

Metrics 132
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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). This is the a classic issue with many marketing and product developers, they don't listen.

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Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. If you make a blog or website, you have to find ways to get people to visit your site, thus affecting your search indexing. All rights reserved.

SEO 115
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Your social media strategy should do this too. That’s just a brochure in 140 characters. Any thoughts?