Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. Monthly conversation theme. Weekly conversation theme. Syndication. Create a drumbeat approach to content development. Blog post title.

Template 167

Template Templates Trends Content 167

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Pretty nifty. Chaim Haas. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 70% of B2B marketers plan to create more content in 2017 compared to 2016. 94% of B2B marketers use LinkedIn as part of their content strategy.

Template 167

Template Templates Content NewsCred 167

Hootsuite

MARCH 16, 2023

Microsoft and Yahoo also have several smaller partner sites that are owned and operated by syndicated search partners. From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. You also get to decide where your ads are being displayed. Try it free today.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Convince & Convert

MAY 26, 2010

Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Create a content ladder to leverage and syndicate your content. " @jaybaer [link] [link] Debi Davis " think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo."

Social Media 135

Social Media Consultant Video Strategy 135

Webbiquity SMM

DECEMBER 30, 2014

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication.

Content 193

Content Tips Marketing B2B 193

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Even better, use TubeMogul to syndicate it to dozens of other video sites. And by using a coupon BK tracked redemption, up-sell conversion – actual profit of the Facebook campaign.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

OCTOBER 22, 2013

Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. Total number of links and syndications achieved by the content. Social media penetration (total share numbers on-site and across syndication channels). Immediate conversion events.

Strategy 152

Strategy BuzzStream Content Brands 152

Webbiquity SMM

JANUARY 16, 2012

Much of it comes down to appropriate social etiquette, and always striving to add value to the conversation. He also shares six blogging lessons learned, including the importance of user experience and letting your audience drive your the conversation. How to Turn a Lousy Blog Headline into a Great One by The Backlight.

Tools 193

Tools Tips Directory SEO 193

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Sprout Social

JULY 26, 2019

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. B2B – Business to business. CR – Conversion rate.

Social Media 112

Social Media Software CPM CPC 112

Techipedia: Tamar Weinberg

MAY 28, 2010

Some of us have been thrust into social media simply because the online landscape showed potential for online conversations. Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. These are conversations, not broadcasts. Be responsive.

Social Media 278

Social Media Strategy Yahoo Communities 278

Buffer Social

JUNE 1, 2016

Instead, it should use social as a recruiting channel, a way to join the larger conversation about design, a chance to engage your power users or all of the above. Social media is also invaluable when it comes to monitoring the conversations around your brand and its competitors.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Webbiquity SMM

JANUARY 5, 2016

Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you starts yawning? The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Sarah Landrum outlines 10 tactics to help.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

MAY 2, 2017

It promises to help you align and optimize your content to improve results with increased conversions and revenue. A B2B marketing operations platform that supports planning, executing, distributing, and analyzing full-funnel content. 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33:

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

SEPTEMBER 21, 2010

TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube. The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

MAY 14, 2013

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. add value to the conversation, share relevant links, and comment regularly on the same blogs). 5 ways to promote your blog by commenting on others by Creative Ramblings. 30 Ways to Promote Your Blog Posts by Listly. ** 5 STARS.

Resources 195

Resources Tips Syndication SEO 195

Viper Chill

APRIL 26, 2010

Share good content around your niche or industry and engage in conversations with smart people on the subjects most meaningful to you. They are a way for you to get to know the people around you as they converse about what you have to say. You need to balance this with some personality, so you followers can get to know you.

Social Media 80

Social Media Strategy Digg Forums 80

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. The area of “metrics integration&# is especially interesting. All rights reserved.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Publicizing a private conversation on a wall post. Using your Twitter feed as a chat room for conversations that are exclusive in nature and not as a broadcast medium. As a friend recently said to me, “I’m tired of my Twitter feed being a [private] conversation between person X, person Y, and person Z.&#

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Hootsuite

JANUARY 13, 2021

If someone asks you to PM them, they’re essentially asking to move a public conversation into the private realm. You’re open to having a civil conversation. B2B: Business To Business. Word-of-mouth marketing refers to the viral passing of brand conversation online through the active encouragement of a company.

Social Media 145

Social Media List HootSuite Content management systems 145