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What Is The Metaverse (and Why Should You Care)?

Hootsuite

Download the complete Digital 2022 report —which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience. Films like Tron and Ready Player One have long envisioned digital worlds that hold just as much weight as real ones. What is the metaverse?

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What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. Explain your NFT, what makes it unique, and make people want to buy it. For example, avatar NFTs usually list out what makes each avatar unique, such as eye color, hair, mood, etc. How to buy NFTs. Find an NFT to buy.

Marketing 118
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NFTs: What Are They, And How Can the Trend Be Leveraged?

Likeable

Usually, they’re digital assets—songs, GIFs, images—but when someone purchases an NFT, what they’re really buying is a proof of ownership that exists on a blockchain. Some experts say that NFTs could come to represent real estate deeds , and others believe it’s just a matter of time before major fashion brands break into the market.

Trends 124
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Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

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F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

Buffer Social

We followed the conference for the past two days and would love to share the top 10 things we think social media marketers should take away from this F8 2017. 10 Things marketers need to know from F8 2017. We’ll go through each of the 10 major announcements and what it means to marketers, below. From Facebook ).

Marketing 111
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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Why do you consistently buy one brand over another? Good marketers know how to do these things with their eyes closed. What markets do you serve? Align your social media and marketing efforts to your goals. Know where and how you are positioned in the market. Stop the Random Acts of Marketing! Be realistic.

Apple 139
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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.