Authentication, Hosting and Library - Social Media Informer

The Key to Finding Balance between Authenticity & Performance on Social Media

Oktopost

JUNE 8, 2022

Being authentic has become the key to creating meaningful social media content and building a loyal audience. But what happens when authenticity is staged – or even strategically calculated to fit a marketing strategy? Is it even authentic at all? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

Authentication

Authentication Social Media B2B Apple

AlphaSights CMO on Building an Authentic Employer Branding Strategy

Oktopost

JANUARY 26, 2022

But when it comes to building an authentic employer branding strategy, it can be challenging to align the expectations of what new and existing talent want with what a brand can realistically offer. Holding back nothing, Gabriela focuses on how organizations can do recruitment marketing authentically. Stay in the Loop.

Authentication

Authentication Strategy Brands B2B

Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

MARCH 24, 2024

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests. The general public was naturally skeptical of letting strangers share their homes.

Communities

Communities Social Media Strategy UGC

Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

APRIL 28, 2022

Lee also publishes The State of B2B Influencer Marketing Report and is the host of the Inside B2B Influence podcast. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Stay in the Loop. Catch all episodes here. Like What You Heard?

Influencer

Influencer B2B Marketing Apple

Richard Leyland on How to Trust your Marketing Team to be the Rockstars you Hired Them to Be

Oktopost

JANUARY 20, 2022

Richard Leyland, CMO of Cambridge Design Partnership, a technology and product design partner and trusted by the world’s largest companies to develop their most important innovations, sits down with Oktopost’s host Jennifer Gutman to reveal why trusting your team lets you focus on what really matters as a marketing leader. Stay in the Loop.

Team

Team B2B Apple Marketing

B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

B2B

B2B Communities Apple Hosting

Amisha Gandhi on Building a Meaningful Customer Experience

Oktopost

FEBRUARY 16, 2022

Host, Jennifer Gutman, and her guest, Amisha Ghandi , SVP Marketing of Tipalti , reveal what it means to meet customers where they are, and do it well. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here. Episode Summary.

B2B

B2B Apple Hosting Meeting

Cristy Garcia on the Missing Piece in Driving Pipeline Growth

Oktopost

JANUARY 13, 2022

Cristy Garcia, Vice President of Marketing at impact.com takes the mic on Oktopost’s Radically Transparent with host Jennifer Gutman. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Want to hear more from renowned marketing leaders?

B2B

B2B Apple Hosting Analytics

The Cure for Imposter Syndrome as a Marketer

Oktopost

JULY 13, 2022

Chedva is also a Future of Work expert and the host of the Looks Like Work podcast. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows.

B2B

B2B Marketing Apple Microsoft

Jason McClelland of Agolia on Aligning Marketing and Development Teams for Success

Oktopost

MARCH 10, 2022

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Stay in the Loop. Like What You Heard?

Team

Team B2B Apple Marketing

Jen Spencer on Where Marketers are Falling Short in Data Storytelling

Oktopost

FEBRUARY 2, 2022

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Stay in the Loop. Like What You Heard?

Data

Data B2B Apple Marketing

Ryan Jones on Eliminating Barriers Between Marketing and Technology

Oktopost

SEPTEMBER 15, 2021

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Stay in the Loop. Like What You Heard?

B2B

B2B Apple Marketing Authentication

What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

MAY 11, 2022

Hosts and listeners will love his tips and insights on how to keep fit mentally and physically in today’s business world. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Stay in the Loop. Catch all episodes here. Like What You Heard?

Brands

Brands Content B2B Apple

Suz Barton on Using Employee Advocacy for Social Selling

Oktopost

MARCH 2, 2022

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Stay in the Loop. Like What You Heard?

B2B

B2B Apple Meeting Authentication

Justin Levy on How to Grow Reach without Driving Down Engagement

Oktopost

DECEMBER 8, 2021

In this episode, host Jennifer Gutman of Oktopost talks with Justin Levy, Director of Influencer and Social Media Marketing at Demandbase. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Episode Summary. Stay in the Loop. Like What You Heard?

Engagement

Engagement B2B Apple How To

Rick Haring on the Value of Risk-Taking and Failure

Oktopost

JULY 22, 2021

In this high energy episode, Rick Haring, VP, Marketing and Communications Americas with International SOS sits down with host Jennifer Gutman to explore the value of risk-taking and failure and how he’s encouraging his team to push the envelope when it comes to innovation and creativity. Stay in the Loop. Catch all episodes here.

B2B

B2B Apple Loyalty Hosting

Julia Polisuk on Building Unstoppable Demand Generation Machines

Oktopost

JUNE 24, 2021

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Stay in the Loop. Catch all episodes here.

B2B

B2B Apple Authentication YouTube

Fuze CMO on Why Great Leadership Starts with Trust

Oktopost

NOVEMBER 10, 2021

Good leadership starts with trust and that’s exactly how the CMO of Fuze, Eric Hanson found himself getting brutally honest with host Jennifer Gutman on this podcast episode of Radically Transparent. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

B2B

B2B Apple Avatar Hosting

Natalie Binns on the State of B2B Marketing

Oktopost

JUNE 17, 2021

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Stay in the Loop. Catch all episodes here.

B2B

B2B Marketing Apple Authentication

Four Ways to Develop Amazing Social Media Content

Ignite Social Media

DECEMBER 12, 2017

Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. Leverage this to create specific content, or even a library or assets that you can pull from as needed. And don’t forget about events.

Social Media

Social Media Content UGC Influencer

How an Employee Advocacy Program Positively Impacts an Organization

Oktopost

JULY 6, 2022

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Watch the recording: Stay in the Loop.

Organization

Organization B2B Apple Meeting

Auseh Britt on Navigating the Return of Events

Oktopost

AUGUST 26, 2021

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Stay in the Loop. Like What You Heard?

Eventful

Eventful B2B Apple Hotels

Eric Williamson on Ingesting Interactions to Fuel ABM

Oktopost

JULY 7, 2021

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Stay in the Loop. Catch all episodes here.

B2B

B2B Apple Microsoft Authentication

Darrell Alfonso on Why Marketing Ops = Special Ops!

Oktopost

SEPTEMBER 22, 2021

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Stay in the Loop. Like What You Heard?

B2B

B2B Marketing Apple Conference

Katie Hurley on the Intersection Between AI, Neuroscience and Technology

Oktopost

SEPTEMBER 30, 2021

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Stay in the Loop. Like What You Heard?

B2B

B2B Apple Comparison Authentication

Why Product Marketing Should Own Twitter

Oktopost

JUNE 2, 2022

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Watch the recording: Stay in the Loop.

Products

Products Twitter Marketing Real Estate

Malin Liden on Effective Digital Transformation

Oktopost

JUNE 9, 2021

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Stay in the Loop. Catch all episodes here.

B2B

B2B Apple Review Authentication

Allen Gannett on Developing the Right Ideas at the Right Time

Oktopost

AUGUST 12, 2021

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Stay in the Loop. Like What You Heard?

B2B

B2B Apple Microsoft Startup

Jason Miller on Slaying Mediocrity

Oktopost

DECEMBER 1, 2021

Host Jennifer Gutman of Oktopost sits down with Jason Miller, Marketing Director at CreativeX to explore the much-needed conversation on the dangers of B2B marketers celebrating mediocrity. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Microsoft

Microsoft B2B Apple Conference

TechTarget’s VP Sales on Why Intent Data has Become a Dirty Word

Oktopost

NOVEMBER 28, 2021

Host Jennifer Gutman of Oktopost welcomes Rich Stone as he explores some good old-fashioned sales and marketing alignment through intent data. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Episode Summary. Stay in the Loop.

Data

Data B2B Apple Hosting

Sarah Kuntsal on Overcoming Roadblocks in Healthcare Marketing

Oktopost

SEPTEMBER 9, 2021

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Stay in the Loop. Like What You Heard?

Automotive

Automotive B2B Marketing Apple

10 Key Areas Holding Back your Social Advocacy Program

Oktopost

JULY 28, 2022

Meet the Host. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

B2B

B2B Apple Sample Samples

Stephanie Carls on Creating the Full-proof Formula for Employee Advocacy Success

Oktopost

MARCH 24, 2022

Meet Stephanie Carls, Director of Social Media and Digital Content at Corel , brand voice expert, and employee advocacy rock star, as she speaks with host, Jen Gutman, about the trials and tribulations of undergoing a rebranding campaign, and how to align what was with what will be. Stay in the Loop. Catch all episodes here.

B2B

B2B Apple Hosting Meeting

Natalie Binns on Who Should Own Social Media at a B2B Company

Oktopost

DECEMBER 16, 2021

In this high-energy episode, host Jennifer Gutman of Oktopost challenges the VP of Marketing of Oktopost , Natalie Binns, on who should own social media at a B2B company, and how multiple teams can work together to achieve social media goals that impact the company. Stay in the Loop. Catch all episodes here. Like What You Heard?

B2B

B2B Company Social Media Apple

Jill Murray on Cultivating a People-First Culture

Oktopost

JULY 14, 2021

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Stay in the Loop. Catch all episodes here.

B2B

B2B Apple Consultant Team

Andrew Wood on How Social Media is a Talent Acquisition Game-Changer

Oktopost

MAY 4, 2022

Hot Topics of this Episode: How to ensure your employer brand message across social media is authentic and reflective of your true company culture. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Stay in the Loop. Catch all episodes here.

Social Media

Social Media B2B Apple Authentication

What is Social Media Governance?

Oktopost

AUGUST 3, 2022

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Watch the recording: Stay in the Loop.

Social Media

Social Media B2B Apple Policies

Jason Stone on Why Not All Leads Are Created Equal

Oktopost

OCTOBER 27, 2021

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Episode Summary. Stay in the Loop.

B2B

B2B Apple Startup Hosting

Nicole Wojno-Smith Confronts the Role of Brand in the Modern Customer Journey

Oktopost

MARCH 16, 2022

In this episode, featured guest, Nicole Wonjo Smith VP Marketing of Tackle.io , and host, Jennifer Gutman of Oktopost, talk through the challenges of B2B marketing in a modern customer journey that isn’t always measurable. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Stay in the Loop.

B2B

B2B Brands Apple Hosting

Why Great B2B Marketing Comes Down to People and Math

Oktopost

JUNE 29, 2022

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. You’ve got to be something for someone.

B2B

B2B Apple Marketing Authentication

Why We’ve Lost the Ability to Humanize the Customer Experience

Oktopost

AUGUST 10, 2022

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Watch the recording: Stay in the Loop.

B2B

B2B Press Release Apple Loyalty

Appgate’s CMO on Measuring Buyer Intent

Oktopost

OCTOBER 7, 2021

Appgate ’s CMO, Julie Preiss sits down with Oktopost’s Director of Social Strategy and host Jennifer Gutman to tackle one of B2B marketing’s million-dollar questions: How can marketing leaders measure buyer intent? Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Episode Summary.

B2B

B2B Apple Journal Startup

Choosing The Right Technology Stack For Your Airbnb-like Website

BeingOptimist

NOVEMBER 25, 2023

Additionally, cloud hosting services like AWS or Azure can provide scalable infrastructure. They also provide a rich ecosystem of libraries and tools that can enhance the user experience. Look for frameworks and libraries that offer intuitive and interactive UI components, seamless navigation, and smooth animations.

API

API Mobile Privacy Notification

Kenda Macdonald on Hacking the B2B Buyer Brain

Oktopost

JUNE 30, 2021

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Stay in the Loop. Catch all episodes here.

B2B

B2B Apple Authentication YouTube

The Key to Finding Balance between Authenticity & Performance on Social Media

AlphaSights CMO on Building an Authentic Employer Branding Strategy

Trending Sources

Airbnb Social Media Strategy: Sharing Stories, Building Community

Lee Odden on Getting the Most Out of Influencer Marketing

Richard Leyland on How to Trust your Marketing Team to be the Rockstars you Hired Them to Be

B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Amisha Gandhi on Building a Meaningful Customer Experience

Cristy Garcia on the Missing Piece in Driving Pipeline Growth

The Cure for Imposter Syndrome as a Marketer

Jason McClelland of Agolia on Aligning Marketing and Development Teams for Success

Jen Spencer on Where Marketers are Falling Short in Data Storytelling

Ryan Jones on Eliminating Barriers Between Marketing and Technology

What it Means to Create “Fit Content”: A Story of Brand Identity

Suz Barton on Using Employee Advocacy for Social Selling

Justin Levy on How to Grow Reach without Driving Down Engagement

Rick Haring on the Value of Risk-Taking and Failure

Julia Polisuk on Building Unstoppable Demand Generation Machines

Fuze CMO on Why Great Leadership Starts with Trust

Natalie Binns on the State of B2B Marketing

Four Ways to Develop Amazing Social Media Content

How an Employee Advocacy Program Positively Impacts an Organization

Auseh Britt on Navigating the Return of Events

Eric Williamson on Ingesting Interactions to Fuel ABM

Darrell Alfonso on Why Marketing Ops = Special Ops!

Katie Hurley on the Intersection Between AI, Neuroscience and Technology

Why Product Marketing Should Own Twitter

Malin Liden on Effective Digital Transformation

Allen Gannett on Developing the Right Ideas at the Right Time

Jason Miller on Slaying Mediocrity

TechTarget’s VP Sales on Why Intent Data has Become a Dirty Word

Sarah Kuntsal on Overcoming Roadblocks in Healthcare Marketing

10 Key Areas Holding Back your Social Advocacy Program

Stephanie Carls on Creating the Full-proof Formula for Employee Advocacy Success

Natalie Binns on Who Should Own Social Media at a B2B Company

Jill Murray on Cultivating a People-First Culture

Andrew Wood on How Social Media is a Talent Acquisition Game-Changer

What is Social Media Governance?

Jason Stone on Why Not All Leads Are Created Equal

Nicole Wojno-Smith Confronts the Role of Brand in the Modern Customer Journey

Why Great B2B Marketing Comes Down to People and Math

Why We’ve Lost the Ability to Humanize the Customer Experience

Appgate’s CMO on Measuring Buyer Intent

Choosing The Right Technology Stack For Your Airbnb-like Website

Kenda Macdonald on Hacking the B2B Buyer Brain

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