Diva Marketing Blog

NOVEMBER 16, 2011

Diva Marketing/Toby : The End of Business As Usual explores how the digital world, including social media, is impacting not only the way customers connect with companies but how companies interact with their customers and stakeholders. People can see who the brand chooses to engage within the social web. The book title says it all.

Klout 78

Klout Social Media Social Networking Influencer 78

ProBlogger

SEPTEMBER 26, 2011

Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. At the end of this post, we’ll see these seven points in action, as we take a look at their success in attracting sponsorship from a major brand.

Company 49

Company Travel Airlines Blogger 49

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

AUGUST 26, 2010

or engaged in brand reputation management, often on a weekly basis. After initial sign-up, just click a button, pick a date range and the report shows up on your desktop as an Excel file (or even CSV for the authentic nerds). The standard charts and graphs are entirely useful. No problem.

Social Media 119

Social Media Strategy Analysis Reputation 119

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

ProBlogger

SEPTEMBER 5, 2016

Regardless of your particular industry, you likely created a blog in order to draw attention and traffic to your brand. A blog is one layer in a broad spectrum of inbound marketing techniques used to build momentum for a business. Just be sure that the person you choose is someone who will help showcase your goals and your brand.

Influencer 20

Influencer How To Klout Fashion 20

Sprout Social

NOVEMBER 15, 2023

When brands first started using social media, it was mainly for publishing content and light community engagement. Our early product helped social teams build content calendars, find and respond to relevant comments, publish posts across multiple channels with ease, and track proxy metrics of success (remember Klout scores?).

Social Media Management 106

Social Media Management Social Media Team Klout 106

Hootsuite

JUNE 19, 2019

Instagram trends can make or break your social marketing strategy. Brands that keep up with the top trends on Instagram can take advantage of new features and beta tools ahead of their competitors. The majority of users see the Instagram feed as a place to find information and discover products and brands.

Trends 112

Trends Instagram Meme Influencer 112

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. It doesn’t get any more authentic of an experience than that.

Influencer 122

Influencer Ustream Authentication Social CRM 122

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. It is trying, instead, to create a more authentic kind of value — and to do that, you need ideals.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

SocialFish

NOVEMBER 2, 2010

Thoughts on Klout and Psychology (p.s. the REAL reason why brands screw up on social media (Gaping Void). Why your social media marketing campaigns aren’t working. Facebook for Women vs. Facebook Designed by Feminists: Different vs. Revolutionary (Authentic Organizations). The Art of Social. Peter Shankman).

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Klout Analysis Journal Curation 157

Kikolani

SEPTEMBER 17, 2013

In celebration of the launch of my first premium training course on how to promote your content , I asked some of the top blogging, content marketing, and online marketing experts to answer one important question. Mike Stelzner is the founder of Social Media Examiner and host of the Social Media Marketing Podcast.

Tips 168

Tips Influencer Blogger LinkedIn 168