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Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing. Does the influencer have a history of bashing brands online?

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10 Travel Influencers Your Brand Should Partner With

Pixlee

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? Adventure Bloggers. Joao Leitao of Nomad Revelations.

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How to Find Micro-Influencers for Your Brand

Pixlee

Such users are especially effective to brands because of their specific interests and appeal to niche audiences. Along with their higher engagement rate, micro-influencers are usually less expensive for brands than their more well-known counterparts. First and foremost, why does your brand want to use influencers in the first place?

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Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies

Convince & Convert

Keep in mind that “the best” is subjective and different for every brand. They’ve found a handful of bloggers who write about outdoor cooking and have fostered relationships with them that result in authentic coverage. They set target goals such as Klout score and traffic. tweet this ).

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Influencer Marketing 101

Koka Sexton

Think about an application like Klout, the social media score was and in some way still is the go to ranking for a person’s status on social media. People would be boasting about how they were ranked #1 on Klout for anything from LinkedIn to content marketing. The Top 200 Content Marketing Brands And Influencers .

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Top Twitter Blog Marketing Tips

ProBlogger

Twitter helps establish your brand. Twitter is one way to reveal who you are as a brand, showing customers what you care about and whether you have anything important to share with them—whether that’s information or a promotion. The key is to connect in ways that prove your brand is consistent and reliable.

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Interview with Brian Solis Author of The End of Business As Usual - Part I

Diva Marketing Blog

Diva Marketing/Toby: You discuss the importance of creating and maintaining authentic exchanges which in turn, lead to building relationship with the connect customer. For every person who happens onto those interactions (random or deliberate) these exchanges become part of a shared brand experience.

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