Sprout Social

MAY 11, 2021

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

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Ignite Social Media

APRIL 13, 2017

The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Here’s an update on social media trends to bring you up to speed.

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Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Although popular, TikTok and Reddit do not have verification processes like the other social media platforms, yet.

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Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

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Pixlee

APRIL 18, 2022

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from. Make use of Your Influencer’s Community.

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Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . Convenience in Social Shopping. A combination of convenience and the popularity of video content leads us to shoppable video content.

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Social Media Strategies Summit

JANUARY 5, 2022

The basics involve nailing down your goals, optimizing your profile, and creating content pillars. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Many marketers make the mistake of jumping straight to the content creation process. Create Content Pillars. How can you do that?

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Keyhole.co

MARCH 21, 2023

Social media marketing gives brands the opportunity to build awareness and trust with their ideal audiences. If you’re ready to turn your social media efforts into sales opportunities, read on to discover seven of our top tips. By sharing tons of value-driven content consistently. Their dreams. Their problems.

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Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Instagram Will Remain a Key Influencer Marketing Channel.

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Sprout Social

NOVEMBER 12, 2023

Brand collaborations are facilitated by influencer marketing or working directly with other businesses through co-marketing or co-branding efforts. How do brands collaborate with influencers? Influencer marketing campaigns are common brand collaborations. Both brands co-marketed the underwear collection on their social channels.

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The Realtime Report

SEPTEMBER 5, 2012

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out.

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Pixlee

OCTOBER 16, 2020

Preparation is key—it helps you manage stress, saves time, and gives you better control over content creation. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. Not all content is created equal. Why you should include UGC in your social media calendar.

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Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. How does social commerce work?

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Pixlee

AUGUST 9, 2021

Consistently creating authentic, relevant, and engaging content on a regular basis can be challenging. User-generated content (UGC) can help solve the content lull. However, the content your users produce may be less-than-optimal by your brand standards. Use a UGC and Influencer Marketing Platform . Run a Contest.

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Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Diversity in Influencer Marketing #1: Sashagai Ruddock.

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Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. Do you want to see what these influencers are posting about your brand?

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Pixlee

JULY 22, 2020

Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before.

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Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. This is where UGC comes in; you can use your most satisfied customers and the content they produce to promote your business. 4 Ways to Use UGC to Improve NPS.

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Pixlee

SEPTEMBER 21, 2020

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. One of the most effective ways to diversify your content organically is through user-generated content (UGC). Inclusivity needs to be not only a goal in marketing but a priority. .

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Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Digital content creators are reshaping brand strategy for the better.

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Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. People are spending more time on social media and consequently, they’re spending more time shopping.

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Pixlee

MAY 9, 2022

As your ecommerce business grows, so too will your need for creative content and talent. Creative” content includes the efforts of your marketers, influencers, and any other creative who contributes to your organization’s success. The more community content you garner, the more you’ll have to choose from for future campaigns.

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Pixlee

APRIL 11, 2022

Social Media and Social Proof. The use of social media influencers and other types of social proof are now a key part of numerous companies’ digital marketing campaigns. In fact, UGC is 50% more trusted than traditional branded content. Cryptocurrency and NFTs. and the metaverse.

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Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. The apparel company uses AI for purposes that extend beyond product innovation. Under Armour.

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Buzzlogix

AUGUST 15, 2017

All Your Social Channels, In One Place. Buzzlogix is the go-to social media management tool for busy social media managers and specialists. Did you know that you can now take Buzzlogix Social Media Monitoring & Management Tool with you and access it anytime and anywhere on iOs and Android ?

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Pixlee

MARCH 28, 2022

As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. So if not social media, then where? Owned media – Refers to all the media owned by your brand.

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Pixlee

MARCH 24, 2021

This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Unlike influencers, however, ambassadors commit to working with a company long-term. People Trust Word-of-Mouth Marketing Over Branded Content. Ambassadors Offer a Middle Ground Between Branded and User-Generated Content.

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Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

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Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok Helps Build Compelling, Bite-Sized Content. According to recent social media statistics , users love TikTok for its short, 15-second videos. Post shareable/repurposable content.

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Sprout Social

OCTOBER 5, 2021

Patagonia is revered as one of the best companies that mixes business with activism and it’s easy to see why by looking at their social feeds. On Twitter, the brand shares content related to their values and commitments to causes nearly every day. And the proof that consumers trust the brand is on social. A lot learn from her.

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Pixlee

FEBRUARY 3, 2021

As social media has become the new way to reach customers, sell products, and get visibility for brand messages, the importance of maintaining or even building a presence online is growing. Of course, the importance of various social media platforms is not always the same. . 2 User-generated Content Is Key.

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Pixlee

DECEMBER 13, 2021

The everyday people who advocate for you are able to influence the purchasing decisions of their family and friends more than your advertising campaigns. Incorporate Community Through User-Generated Content (UGC) . Run Engaging Influencer Marketing Campaigns. What Defines an Ecommerce Brand in 2022?

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Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

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Pixlee

AUGUST 23, 2018

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust.

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Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. This shift saw an immediate reduction in the reach of content. Many Instagram influencers felt as though their engagement and impressions were dwindling. What that content looks like will depend on your business.

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Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Ambassadors take many forms, from college ambassadors promoting products on-campus to influencers promoting a brand through Instagram posts and more.

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Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Ambassadors take many forms, from college ambassadors promoting products on-campus to influencers promoting a brand through Instagram posts and more.

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