Pixlee

MAY 9, 2022

For example, if a competing brand has recently hired several new influencers and looks to be doubling down on user-generated content (UGC), they may be predicting a need for community-driven marketing on social. Knowing these trends can help you more accurately forecast what topics and platforms to focus future campaigns and content around.

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Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. But, did you know you can also use UGC to improve your Net Promoter Score? Here’s how: NPS & UGC: How They Relate. 4 Ways to Use UGC to Improve NPS.

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Pixlee

AUGUST 23, 2018

Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. To learn more about how you can capitalize on user-generated content (UGC) for your brand, please contact us today!

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Pixlee

OCTOBER 16, 2020

As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. UGC is perfect for ads.

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Pixlee

SEPTEMBER 21, 2020

One of the most effective ways to diversify your content organically is through user-generated content (UGC). UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. Guess’s #InMyDenim TikTok Campaign. Alo Yoga’s UGC Integration. KiraGrace’s Brand Story through Customers.

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Pixlee

NOVEMBER 10, 2020

The first email marketing campaign was in 1978. Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Knowing UGC is hugely effective is the first step in leveling up your email marketing. increase in click-through rates when they use UGC. .

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Pixlee

JULY 19, 2021

On the other hand, brands can repurpose the content influencers create to fit into their email marketing campaigns. Make Your Email Campaigns Mutually Beneficial . Let Influencers Own the Email Campaign . Most influencers build their following via social media platforms.

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Pixlee

DECEMBER 13, 2021

The everyday people who advocate for you are able to influence the purchasing decisions of their family and friends more than your advertising campaigns. Incorporate Community Through User-Generated Content (UGC) . Seek their opinions about potential products, recent campaigns, or new services through Q&As, surveys, and polls.

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Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. Under Armour. Keeping that in mind, there is a vast number of customers and listings.

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Pixlee

APRIL 11, 2022

The use of social media influencers and other types of social proof are now a key part of numerous companies’ digital marketing campaigns. Social user-generated content (UGC) and influencer marketing are prime evidence brands harnessing social proof techniques for ecommerce purposes, especially on social media.

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Pixlee

APRIL 13, 2021

Donating some of your stock, products, or revenue is a great place to start, but other creative campaigns supporting the community are also an option. Maui Jim showcases user-generated content (UGC) on the brand site of frontline workers in their new sunglasses. This promise appears easy to keep because of its flexibility.

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Postcron

JANUARY 10, 2020

An effective email campaign can be used to power a firm’s online review strategy. In fact, organizations personalizing their emails generated 17 percent more revenue from their campaign compared to marketers who did not. Email list segmentation will help you introduce a targeted campaign to gain insightful customer reviews.

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Pixlee

JUNE 17, 2020

One of the best ways to demonstrate your brand’s value and grow without looking tactless is with user-generated content (UGC). . Use UGC to Quickly Create Optimal Customer Experiences. Brands can use UGC and dynamic display to optimize the best content in the customer journey. Specifically, agility in content.

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Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Pixlee

JULY 22, 2020

Social contests are also a practical way to provoke more user-generated content (UGC), real customer photos from your fans and followers. Running a photo contest on social media can be as easy as asking followers to share a post with a campaign hashtag unique to the contest. . Social Email Campaigns. Shoppable Instagram.

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Pixlee

MAY 11, 2021

Beyond tried-and-true practices, this often missed tool can help you reduce bounce rate – user-generated content (UGC). Ways to Reduce Bounce Rate with UGC. One of the ways to reduce bounce rate is user-generated content (UGC). Share UGC from your happy customers on your homepage and product pages!

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Keyhole.co

MAY 9, 2023

An Instagram giveaway is a promotional campaign that helps brands and creators boost their engagement, following, reach, and more on the platform. Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. This can build a library of UGC assets and accelerate your marketing efforts.

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Pixlee

NOVEMBER 20, 2018

Trend#3: UGC Will be King Across all Marketing Channels. UGC performs exceptionally well on social media, but smart brands are starting to use influencer content across all their marketing channels. Successful marketing campaigns will be focused on in meeting the need for authenticity in 2019. Transparency goes a long way.

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Convince & Convert

MAY 30, 2013

Over the past 8 weeks, the campaign has generated 629 uses of the #coachfromabove on Instagram alone , including those from Coach. The campaign follows the continuing trend of brands encouraging and celebrating user-generated content. Do the math and that’s an average of 78 per week, not including the photos submitted via Twitter.

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Pixlee

MAY 3, 2021

Harnessing the power of user-generated content (UGC) on your social media profiles is a surefire way to reflect authenticity in your posts. Though yoga apparel brand KiraGrace isn’t verified on Instagram, the brand maintains a strong following by resharing UGC from passionate customers. Social Media Contests.

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Sprout Social

MAY 11, 2021

For example, posts that are part of an influencer campaign are going to require more refining than a meme or a morning greeting to your followers. Maintain a distinct tone and brand voice throughout your campaigns, finding a balance between promotion and personality. Some posts require more optimization than others. — R ?

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Pixlee

SEPTEMBER 13, 2021

Workout apparel brand HYLETE sponsors influencers with discounts and free products they can promote in their social media posts. Skyscanner consistently reshares UGC from customers to inspire its followers to plan their next vacation. Step 1: Outline Your Program or Campaign Goals. 3) User-Generated Content (UGC).

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Pixlee

SEPTEMBER 13, 2021

Workout apparel brand HYLETE sponsors influencers with discounts and free products they can promote in their social media posts. Skyscanner consistently reshares UGC from customers to inspire its followers to plan their next vacation. Step 1: Outline Your Program or Campaign Goals. 3) User-Generated Content (UGC).

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UGC Marketing Influencer Authentication 52

Pixlee

MARCH 15, 2021

It refers to a full assessment of previous (and ongoing) email marketing efforts using various KPIs and determines what’s being done, what isn’t, and how to execute campaigns better. Conducting an email audit gives insights and answers specific questions that will help you get the most out of your campaigns. Image Credits ).

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Pixlee

JUNE 13, 2019

Perhaps the greatest example of this is on Morphe’s website & Instagram – they’ve chosen to publish UGC of all their customers, celebrating their unique identities. BH has helped raise the bar for makeup brands supporting Pride – not satisfied with a rainbow logo for Pride month, BH is running their UGC content machine in high gear.

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Pixlee

FEBRUARY 3, 2021

Yakima is also able to repurpose ambassador content for other campaigns, providing a more authentic strategy to connect with the right potential customers. Not only is UGC 35% more memorable than other media like traditional branded content, but it is also 50% more trusted. 3 Host Contests and Offer Discounts.

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Pixlee

JANUARY 5, 2022

This is why many brands choose to incorporate social commerce on their existing ecommerce websites, showcasing user-generated content (UGC) from real customers that site visitors can shop directly from. Here is an excellent example of how athletic apparel brand Alo Yoga shares shoppable content on Instagram: . With over 2.6

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Postcron

JANUARY 10, 2020

An effective email campaign can be used to power a firm’s online review strategy. In fact, organizations personalizing their emails generated 17 percent more revenue from their campaign compared to marketers who did not. Email list segmentation will help you introduce a targeted campaign to gain insightful customer reviews.

Review 52

Review Apparel Survey Reputation 52

Buffer Social

NOVEMBER 12, 2019

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content.

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Pixlee

FEBRUARY 7, 2022

User-generated content (UGC) is one of the most effective ways to build trust and grow a loyal community and customer reviews are an extension of the same philosophy that brands have used for UGC. . To use positive customer reviews for your marketing campaign, you’ll first need to find your brand advocates.

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Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Sure, it’s the largest and most profitable athletic footwear and apparel company in the world. Take a page from Nike’s book and make use of UGC and on-screen text. So what’s their secret? Memorable.

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Pixlee

DECEMBER 27, 2018

One of the best ways to ensure success in this is to emulate or collect your current customer’s stories through User-Generated Content (UGC). Similar to using a stock photo, where UGC would perform better. The best way to stay true to your brand voice is to utilize the power of UGC to help tell your story. .

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Pixlee

FEBRUARY 1, 2019

Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. For example, HYLETE , an athletic apparel retailer needs to sell to their community of loyal fans multiple times per year to reach their growth goals.

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Sprout Social

OCTOBER 23, 2018

One campaign by DiGiorno accomplished an incredible 6 point lift in purchase intent, an improved reach of 20 million and an 8 point rise in ad recall. Encourage more UGC (User-Generated Content). There are plenty of ways to cultivate UGC. Adding Instagram information to your email campaigns.

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The Realtime Report

FEBRUARY 16, 2017

In this study we looked across CPG, Health & Beauty, Electronics, Software, Apparel and Durables. Interestingly, for brands and agencies that prioritize video campaigns, the percent of overall spend goes up significantly with the number of brands spending between 10%-25% of digital budgets on influencer marketing doubling.

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Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. In the process of this campaign, each of these businesses promoted the others while sharing information about the social contest. Real Customer Photos on Its Site.

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Pixlee

DECEMBER 31, 2018

Lululemon is certainly the last word in yoga/athletic apparel, but with an ever-crowded yoga apparel market, we’re looking forward to some hot (but maybe not Bikram hot) concepts to stay #1. Cole Haan uses UGC to keep an audience focus on their website and to help drive more sales. . Lululemon Athletica. Tailored Brands.

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