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Programmatic Advertising Creative. Winter Is Coming.

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Recently, The Wall Street Journal published an article titled, The Process of Making Digital Ads is Gradually Starting to Become More 'Programmatic' , that looked at some of the fledging startups that have generated significant venture capital interest in this space. The sentiment is: let's not worry too much about the brand, right now.

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Six Links Worthy Of Your Attention #147

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It''s a great place to go if you just want to escape into random forms of content with varying levels of quality in journalism. When founder, Jonah Peretti , announced that he was going to deep-dive into more serious forms of journalism (like politics), people scoffed. I don''t think they''re laughing anymore.

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Best times to post on TikTok in 2023

Sprout Social

Media social media resources How to supercharge your media relations strategy with social How RADIO.COM used social listening to crown the #ArtistOfTheSummer Social media and journalism: how to effectively reach the public Best Times to Post on TikTok for Nonprofit Best times to post on TikTok for Nonprofit: Tuesdays from 3 to 5 p.m.

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The Long Tales - The Best In Business Innovation Content - Issue #4

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It also feels like there is a general sentiment of "enough is enough." journalism. journalism. The Facebook data harvesting story continues to grow. It doesn't seem like Silicon Valley and consumers are going to give Facebook a pass on this one. We do this to ourselves, don't we? It's not just marketers. but all brands.

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The pros and cons of social media

Sprout Social

Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. Ability to crowdsource.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

votes, comments, inbound links) and web analytics data (e.g. Tracking sentiment around a brand and its competitors might be important for a product manager. And even if you are one of those lucky brands, consider reading a sample of your coverage to collect crucial qualitative data like sentiment or message accuracy.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

10 Ways to Be a Great Social Media User (Search Engine Journal): Vince Blackham writes a great post on Search Engine Journal about how to be a great social media user, with tips such as contributing, diversifying your efforts, being real, being meaningful, and more. No, it’s not about the tools!) She has some great comparisons.

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