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Creating Emotionally Driven Content in a Regulated Industry

Oktopost

In this role, she leveraged social insights, analytics, and trends to drive digital marketing strategy, cultivate new audiences, and support retention efforts. in Journalism from Rutgers University. Before joining Tyler Technologies, Heather served as the social media project manager for the City of Los Angeles. Heather has a M.S.

Industry 174
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Great journalism – impartial but not neutral?

The Way of the Web

It’s sad in some ways that a lot of great writing and journalism has been inspired by tragedy and loss, but at the same time, it often allows some good to come out of the events by providing insight and inspiration. Journalism: Impartial not Neutral.

Journal 52
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Delivering on The Promise of Artificial Intelligence

The Realtime Report

The author describes how to overhaul knowledge management systems and text analytics so they can be used in making hiring decisions, training employees effectively, and providing them with access to the correct, contextualized information in their day-to-day work. He lives in Carlisle, Massachusetts.

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9 Skills Healthcare Practitioners Need in Today’s World

The Realtime Report

Analytical Skills. Analytical skills enable healthcare professionals to overcome complex problems and challenges that come with medical duties and responsibilities. Therefore, analytical capabilities are compulsory for modern-day health professionals. This skill makes for excellent healthcare practitioners.

Skills 91
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9 Skills Healthcare Practitioners Need in Today’s World

The Realtime Report

Analytical Skills. Analytical skills enable healthcare professionals to overcome complex problems and challenges that come with medical duties and responsibilities. Therefore, analytical capabilities are compulsory for modern-day health professionals. This skill makes for excellent healthcare practitioners.

Skills 91
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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 4 Twitter is developing new analytics dashboards.

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Digital PR Measurement Lessons from News Analytics

Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good.

News 40