Great journalism – impartial but not neutral?

The Way of the Web

It’s sad in some ways that a lot of great writing and journalism has been inspired by tragedy and loss, but at the same time, it often allows some good to come out of the events by providing insight and inspiration. Three articles I’ve read recently reinforced that, along with also highlighting an interesting point from a book I’m currently reading on media ethics which states that journalism should be impartial but not neutral. Journalism: Impartial not Neutral.

Social Media News Ticker: Facebook Tests Mobile-Ad Network, Twitter Launches Card Analytics

The Realtime Report

Facebook tests mobile-ad network – Facebook is now testing out a new mobile ad network that will connect advertisers with publishers of other mobile apps, extending Facebook’s reach (The Wall Street Journal).

Digital PR Measurement Lessons from News Analytics

Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Digital PR Measurement Lessons from News Analytics

Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Why Facebook Is Cleaning Up The Neighborhood

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analytics. journalism. Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a bit nervous, too. What sparked it all? Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Here is the TL;DR synopsis: less content from brands and news publishers in your news feed, and more content from family and friends.

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The Long Tales - The Best In Business Innovation Content - Issue #3

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Amazon: The Making of a Giant - The Wall Street Journal. Here is a really fascinating piece of journalism (and some great interactive graphics) that show you how, exactly, Amazon has become this $178 billion-a-year business. The Wall Street Journal. analytics. journalism. the wall street journal. wall street journal. Welcome to the 3nd edition of The Long Tales - the best in business innovation content.

Content Marketing As A Profit Center

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As agencies are being asked to update and upgrade their services - by integrating capabilities around content marketing, data, analytics, etc. analytics. journalism. Content marketing. be careful what you wish for. The water is getting very murky out in the marketing world, these days. There used to be a clear division (a church and state, if you will) between advertising and editorial content. Those lines were never crossed. There was journalistic integrity at stake.

Leave measurement to your heart, not just metrics

Waxing UnLyrical

Google Analytics is still an ugly monster to me, but I will not let that destroy my passion for public relations. Instead of binge watching shows, I’m going to watch videos for the Google Analytics Academy. Measurement & Metrics Google AnalyticsGuest Post by Emma Hawes.

7 Steps To Define Your Content Center Of Excellence

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Content works for me, personally, because of my background in writing, journalism, media and communications. Use your analytics (most packages are free) to better understand what is working, where it's working and how it is working. analytics. journalism. web analytics. "You're that social media guy, right?". I get that. The branding guy. The marketing guy. The tech guy. The media guy. The writer guy. The business book guy. The speaking guy.

United Way of Central Indiana Recognized for their Social Media.

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral!

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Building Social Bookmarking Networks 101 by Search Engine Journal. Trevor Jonas explains how Google’s various tools — from Google News and blog search to Google Reader and Analytics — combined create a powerful and free social media monitoring platform, and how these would enable Google to “absolutely blow away any of the existing monitoring services tomorrow if it wanted to.&#.

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Why The Newspaper Business?

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I started off in journalism, I published magazines, I have written and contributed to many publications over the past two decades and - ultimately - I believe in the importance of these news institutions, and how they serve the public, while still being pragmatic that they are a business and responsible for both returning revenues and innovating, as the customer has so many more media outlets to choose from. analytics. journalism.

Why Brands are Adopting the Digital Newsroom Approach

Proactive Report

Analytics to track the success of your efforts. Analytics. Google Analytics is an excellent tool. Content Marketing brand content marketing digital newsroom journalism media online news We live in a social media world.

Paywall for News.com and Online Community Social Media

Laurel Papworth

No journalists, except a journalists that now work in social media and a few bloggers now paid to bring their audiences and expert knowledge to journalism (blogournalists?) called journalism the fourth estate. We are dominated by Journalism. ”. Product vs Process Journalism.

Using The Right Numbers For Analysis

Small Business Mavericks

That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. It is very important to have a clear understanding of the data being analyzed by your tracking & analytics tools so you can track the right stuff. That’s why we need experts like Loren Baker and Search Engine Journal (along with everyone else in the online community) to give us their wisdom.

What You Don't Know About David Carr

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That journalism bug is a hard one to beat. My Twitter feed is full of individuals who talk about journalism, media and the future of technology. journalism. web analytics. David Carr was one of my secret weapons. I once, jokingly, referred to myself as a "Media Hacker".

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Analytics. Social Media Etiquette: 20 Do’s and Don’ts to Avoid Looking Like an Ass (Directory Journal): I write another social media etiquette handbook , but I really like this version with more general but helpful things to consider when doing that social media thing.

Six Links Worthy Of Your Attention #335

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My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Six Links Worthy Of Your Attention #374

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The other side of this story is: journalism. We're inundated with problems in the world of journalism (fake news much?). journalism. lean analytics. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

A highly favorable product review is published in an online journal. more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Salesforce.com ), marketing automation tools and web analytics packages.

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12 Winning Facebook Tactics

Small Business Mavericks

Fortunately, for those of us who feel like we are doing the doggie paddle, Search Engine Journal just gave us 12 Facebook Tactics Working Right Now. I think there will always be new tactics to explore, and we need to do the tracking & analytics research to know if that particular wave will be one that we should ride. Social Media facebook facebook tactics social media marketing Tracking & Analytics

Six Links Worthy Of Your Attention #379

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journalism. lean analytics. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

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Six Links Worthy Of Your Attention #325

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Nick Bilton 's long-form journalism does this juicy story of suburban vengeance justice. journalism. lean analytics. long form journalism. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Six Links Worthy Of Your Attention #382

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My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". journalism.

Six Links Worthy Of Your Attention #341

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My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

New PR Measurement Tactics

Proactive Report

According to the Reuters Institute for the Study of Journalism’s Digital News Report 2017 , 51% of those surveyed in the U.S. A Newsroom with all the needed features and Google Analytics installed to track results is a great way to start. September is Measurement Month.

The Creative Imperative

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They test it, they leverage analytics and they watch how their linking strategy moves across the Web like a hawk. Putting that aside as a creative act (both strategically and visually), you have to be impressed with everything that Arianna and her team did prior to launching this new form of journalism, news and cultural expression in 2005. journalism. web analytics. How important is creativity in Marketing? It's not a loaded question.

Six Links Worthy Of Your Attention #294

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The Problem With Journalism Is You Need an Audience - Gawker. Journalism is alive and well. journalism. lean analytics. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

3 Alternatives To Google Traffic

Small Business Mavericks

Search Engine Journal hits on one reason , but I’m leaning to the Hummingbird algorithm as the main culprit. Tracking & Analytics blogging google guest blogging PPC Social Media website traffic If you’re like the rest of us, you’ve probably noticed that your traffic from Google has tapered off a bit lately. There are likely several reasons for that.

The Failing State Of Content Marketing

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Once they get the analytics from their email newsletter, they decide which pieces have done well enough to be blogged about. journalism. web analytics. Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is too much cream and there are too many tops.

Why real social media experts are also great writers

Sherrilynne Starkie

Great writers often keep a journal. They might write down descriptive phrases or metaphors as they come to mind, and then use the journal for reference when getting down to the writing task later. Keeping a writing journal will help you when it comes to ideation and brainstorming too.

Six Links Worthy Of Your Attention #306

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My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

The New Face Of Content Marketing

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Much to my surprise, the SlideShare quickly surpassed 100,000 views, and the amount of new followers and friends coupled with the retweets and shares sent my overall analytics through the roof. journalism. web analytics. How much content is too much content when it comes to a brand? It''s a slippery slope for most brands when it comes to their engines of content creation.

Six Links Worthy Of Your Attention #314

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My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Every Piece Of Your Attention Is Being Monetized

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Tim is a professor at Columbia Law School , director of the Poliak Center at Columbia Journalism School and a contributing writer at The New Yorker. analytics. columbia journalism school. Advertising is a data-driven beast with big money underneath it. .

Why You Should Stop Hunting for Social ROI

Sprout Social

Yes, even with AI and predictive analytics and those brain chip implants that are coming next (just kidding…sort of). ” The first search result was for a Yoga Journal article recommending various podcasts. Because I trust Yoga Journal as a news source, I clicked through to check out their recommendations. In Yoga Journal ‘s roundup, I was called to this podcast: The Balanced Blonde. Analytics Simply Measured Social Strategy

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The Answer To A Dilution In Attention

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" There are some raw truths: many of the web analytics tools do look at metrics like frequency, links and overall activity, so if you want to maintain a level of clout on these lists and through these services, simply doubling down is a very strategic move. Pieces of new journalism. journalism. web analytics. How much content is too much content? I am often asked this question (and many like it). From, "how often should I Blog?"

Data+Culture Change+Digital = Awesome at #ideas16

SocialFish

Bear Analytics (@BearAnalytics) March 11, 2016. Faced with a shifting business environment and their scientific journal-based business model at risk from open access, ASPB is completely rethinking how they provide value to members. Ready to turn your “ #Membership Inside Out”?

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Data+Culture Change+Digital = Awesome at #ideas16

SocialFish

Bear Analytics (@BearAnalytics) March 11, 2016. Faced with a shifting business environment and their scientific journal-based business model at risk from open access, ASPB is completely rethinking how they provide value to members. Ready to turn your “ #Membership Inside Out”? Join @joecolangelo @maddiegrant @susancato at #ideas16 [link] 3/14 #assnchat.

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How soon does blogging deliver results?

The Way of the Web

But at the same time, it’s handy to have something to benchmark against, and most online comparisons are flakey at best when compared to actual analytics. One of the first questions that gets asked when blogging is mentioned as a topic is how quickly it will be successful.