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Leveraging social media to reach a wider audience

Koka Sexton

Twitter is a microblogging platform, which allows businesses to post short-form content and create conversations with their followers. Additionally, it offers an array of marketing tools and analytics that can be used to create targeted campaigns and measure success. Targeted posts are a great way to increase engagement levels.

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Twitter Social Listening Guide 101

Keyhole.co

The users here are socially aware and don’t sugarcoat their feelings, whether it’s political issues or brands. This can drive your attention to previously unnoticed issues and reduce them before they escalate and harm your brand. For basic social listening on Twitter, the microblogging platform offers advanced search functions.

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Trust is hard to come by these days

Buzz Marketing for Technology

There is obviously a clear need to understand what the general public perceives as your biggest issues and to have a feedback loop to measure your progress on these key issues. You need to analyze trends of what’s being said across the issues that are important to your company. But where do you start?

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Social Media Marketing: The Know How's

Social Media Marketing

Facebook and its likes have a separate data analytics page which provides real-time engagement data. Companies are better equipped to handle more customer issues with the help of social media, making the process faster and easier for everyone involved. This way social media has a quantifiable effect on the marketing process.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

What are their issues? Reply Jayesh Paul May 19, 2010 at 10:54 am Powerful points, social media tools are making more easier to check your SMO efforts via social stats with google analytics. What motivates them? In every industry, there are existing conversations going on. Reply Michelle Hillaert May 19, 2010 at 8:38 am Simply put.

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Major problems upgrading to Wordpress 2.9

The Way of the Web

theme and plug-in issues… Barack Obama pushes the button on his first tweet… → Major problems upgrading to WordPress 2.9 And it would solve the major issue with WordPress updates – the compatibility with 100s of themes, 100s of plugins, 10s of hosts etc. Web Strategy Wikinomics Rankings ← Minor WordPress 2.9

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Something I forgot to mention in the article is that I tracked the number of comments and “likes&# on friendfeed, and compared them to my analytics information over the course of a month. I think the big issue here is more about sites with snippets of text. HOWEVER, my problem is more of a behavioral issue.