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Social media analytics & reporting guide

Sprout Social

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. An introduction to hashtag analytics.

Analytics 122
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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. If I can discover the trends and themes consumers are creating, then I can put myself in the mix by building content to show up in that top eight to 10 results as well.

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The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. Social data can strengthen your campaign strategies.

Campaign 141
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Social Media Does Not Exist

Adam Cohen

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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Social Media ROI’s Missing Ingredient

Convince & Convert

Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. But where we fall down, in terms of social media measurement, is actually measuring the inputs.

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YouTube Tuesday: What The HELL Is Social Media?

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media? Your comment has not yet been posted. Your comment could not be posted.

YouTube 170