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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

The feed is filled with videos showcasing the unique experiences Airbnb offers, like a sleepover in the hidden library of St. The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. Airbnb also promotes its experiences on TikTok.

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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Highlights of this tool include: Track mentions across the web: Not just on social media platforms, but also forums, blogs, and websites.

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6 Instagram Contest Ideas For Your Next Giveaway

Keyhole.co

For instance, you can encourage the audience to submit forms, reshare blog posts, and more across these channels, thus strengthening your omnichannel marketing strategy. Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. Select a timeframe and post to perform the analysis.

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How to Find Instagram Influencers for Your Next Campaign

Later

Follow Industry Podcasts, Events, Newsletters, and Blogs. Once you have a few potential influencers in mind, try sharing one of their posts on your Instagram feed or stories as UGC. With Later’s UGC tools you can find tagged Instagram posts and ones that mention your profile in their caption or comments.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

This blog post wouldn’t be very helpful if we left it at that though, would it? Learn more in a blog post about the TikTok opportunity—we’ve laid it all out for you there. Fowlerville District Library , located in Livingston County, Michigan, joined TikTok in May 2021 and has built a solid following of 96.6K. But that’s not all.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content.