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5 ways to create better buyer personas with social media data

Sprout Social

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Data 140
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6 steps to create an org-wide social listening strategy

Sprout Social

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

Strategy 118
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10 YouTube tools to help you grow your audience faster

Sprout Social

This includes a dedicated intro-maker with tons of pre-built templates and transitions. The platform offers fully-customizable templates for both YouTube channel art and thumbnails, too. Primarily an influencer marketing platform, HypeAuditor provides robust YouTube analytics that focuses on creator accounts. HypeAuditor.

YouTube 102
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New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Hootsuite

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Route and Prioritize: Organize your teams and queues based on who can best respond to each customer, with automatic identification of high priority tickets by assessing customer information, topic, and sentiment. Try it for Free.

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5 must-have social media dashboard templates for brands

Sprout Social

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place.

Template 123
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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. The rise of content marketing is driven largely by the fact that non-content businesses know that they need content to succeed in search and social.

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The 47 Best Twitter Tools to Use in Your 2022 Marketing Strategy

Hootsuite

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Generate first-party data that’s both ethical and high quality, and then export and re-market to those target audiences.

Directory 145