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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. followers/fans/circles, how complete is their profile, level of activity). Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 185
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How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

Is it okay for a company or brand to engage on Facebook, Twitter, and Linkedin but be antisocial on their own website? There may be companies that create products and service that others think are irresponsible. You need to learn to make your social networking activity visible on your own website.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Give them what they want: Education.

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Book Review: Social Media Marketing

Webbiquity SMM

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 153
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The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Glean.info is a market intelligence and social media monitoring tool that gets audience data from social media sites, online news, blogs, message boards, forums, and photo/video sharing sites. Pros: A good tool for companies that want to enhance their Twitter marketing through real-time audience insights. Glean.info.

Tools 98
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Glean.info is a market intelligence and social media monitoring tool that gets audience data from social media sites, online news, blogs, message boards, forums, and photo/video sharing sites. Pros: A good tool for companies that want to enhance their Twitter marketing through real-time audience insights. Glean.info.

Tools 52