You Can’t Manage What You Can’t Measure! Social Media Analytics
Harp Interactive
MARCH 31, 2010
Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). Total contributors (and % active contributors). Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. Facebook Wall Interaction.
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