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6 social media marketers on the future of social messaging

Sprout Social

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

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8 Predictions for Social Media Marketing in 2022

Pixlee

billion people use social media globally, and it is only predicted to increase to a massive 4.41 billion in 2025? When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. The De-Siloing of Social Commerce.

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How You Should Be Marketing to Generation Alpha

Likeable

If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. As a result, they’ll likely use social media differently at school and at home. The truth is, though, they do.

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4 Ecommerce trends you need to know for 2022

Sprout Social

Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. According to research conducted by The Harris Poll , on behalf of Sprout Social, 73% of businesses are already participating in social commerce while 79% expect to be doing so in the next three years.

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Generational POVs: Favorite Social Platform

Likeable

Born into uniquely different time periods, each generation has a different relationship to social media. What they all have in common, though, is that they are spending more time on social media overall. Born after 1996, these social media savants turn to social media to get inspired and be entertained.

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How to Measure Customer Engagement and Why It’s Important

Pixlee

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. Social media engagement including liking, sharing, and commenting on posts. 1 Likes, Comments, and Shares on Social Media Platforms. billion by 2025.

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How to make Instagram Guides and 6 examples to inspire you

Sprout Social

Guides like this make your brand’s Instagram presence seem personable, warm and authentic. Sprout Social. At Sprout Social, we use Guides to help our community navigate holidays dedicated to diversity, equity and inclusion. Plastic-Free Products at Grove is a product Guide from Grove Collaborative.

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