2025 Authentication Marketing Social Media 
Sprout Social
MAY 24, 2022
Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?
Pixlee
DECEMBER 15, 2021
billion people use social media globally, and it is only predicted to increase to a massive 4.41 billion in 2025? When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. The De-Siloing of Social Commerce.
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Likeable
NOVEMBER 16, 2021
If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. As a result, they’ll likely use social media differently at school and at home. The truth is, though, they do.
Sprout Social
NOVEMBER 30, 2021
Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. According to research conducted by The Harris Poll , on behalf of Sprout Social, 73% of businesses are already participating in social commerce while 79% expect to be doing so in the next three years.
Pixlee
SEPTEMBER 29, 2020
With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. Social media engagement including liking, sharing, and commenting on posts. Attending company events, social gatherings, and demonstrations. billion by 2025.
Likeable
JUNE 23, 2021
Born into uniquely different time periods, each generation has a different relationship to social media. What they all have in common, though, is that they are spending more time on social media overall. Born after 1996, these social media savants turn to social media to get inspired and be entertained.
Pixlee
JUNE 16, 2021
Even if your target audience is focused on local sales, people use ecommerce sites as a resource to research where they are going to shop, and 74% of consumers rely on social media to inform their purchasing decisions. — Experts expect ecommerce penetration rates to reach 25% by 2025. Host Social Media Contests.
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