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3 Snapchat Announcements Marketers Need to Know

Ignite Social Media

Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. We’re here to highlight those Snapchat announcements for you so you can see what ways your brand might use the platform to reach your audiences. Snap Games. According to Snap Inc.

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Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Ignite Social Media

With the release of the Apple intelligent tracking prevention (ITP) settings in 2017, Mozilla and Apple blocking cookies in 2019 and 2020, and Google planning to phase out third-party cookies, this tracking method is gradually being stripped away. Facebook’s Solution: The Conversions API. Considerations for Implementation.

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Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference

Buffer Social

F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. Recap: Check out our full F8 2017 rundown here. Relevant sessions: The Instagram Graph API – What’s In It For You?

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The Simple Guide to Creating a Chatbot [ on Facebook, Website, Messenger Apps]

Oktopost

According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. Marketers have realized that chatbots can do much more than field frequently asked customer service questions. Some platforms, like Facebook, offer their own botmaking tools. Let’s begin with Facebook.

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Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. This means sharing better content, engaging more with audiences and staying up to date on all of the latest platform changes. 1 Madewell.

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Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. say they plan to increase their social strategy on visual platforms by 2017.

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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

Snapchat, a platform built on short ephemeral messages, seems destined to become a long-lasting social media powerhouse. That’s one of the key features of Memories – an update that fundamentally shifts Snapchat, taking the platform that has become famous for its disappearing content and moving it in a new direction.

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