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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

This is something that Apple has been doing, in one form or another, since at least 2017. Connect the Conversions API. We’ve been talking about connecting the Conversions API ever since about 2021 with Apple’s ATT tracking opt-out. One popular solution is the API Gateway.

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3 Snapchat Announcements Marketers Need to Know

Ignite Social Media

Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. Internal data (Q4 2017 vs. Q4 2018), users have tripled the time they’ve spent watching shows on Snapchat. Snap Games. Introducing another format to watch shows on, Snap Originals programming.

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Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Ignite Social Media

With the release of the Apple intelligent tracking prevention (ITP) settings in 2017, Mozilla and Apple blocking cookies in 2019 and 2020, and Google planning to phase out third-party cookies, this tracking method is gradually being stripped away. Facebook’s Solution: The Conversions API. Considerations for Implementation.

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Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference

Buffer Social

F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. Recap: Check out our full F8 2017 rundown here. Relevant sessions: The Instagram Graph API – What’s In It For You?

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The Simple Guide to Creating a Chatbot [ on Facebook, Website, Messenger Apps]

Oktopost

According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. Marketers have realized that chatbots can do much more than field frequently asked customer service questions. The best part is that it can link up via API to other apps that you use. WhatsApp.

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Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. If this visual marketing platform is a key element of your brand’s strategy, read on for some inspiration from the top 10 brands on Instagram right now. #1

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I Tried Instagram Automation (So You Don’t Have To): An Experiment

Hootsuite

Your phone’s blowing up with likes and follows, and you’re leaning back into your chaise longue, your hands behind your head, smiling the smug smile of the person whose social marketing efforts are scaling effortlessly. For instance, in 2017, Instagram shut down a bunch of automation services like the former go-to tool, Instagress.

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