article thumbnail

How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

The Origins of Port of Seattle’s Influencer Program It all started in 2016, when Abbey’s new boss was determined to mix things up: rather than holding a traditional ribbon-cutting ceremony to mark the opening of the new MAC Cosmetics and Coach stores at SEA, they were determined to organize an event for fashion bloggers. Let’s get into it!

article thumbnail

5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Showcasing user-generated content (UGC) from real customers across your most impactful marketing channels . Sharing case studies from clients.

UGC 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. This organic partnership between brands and creators is, in many ways, unique to TikTok—a phenomenon the network has coined “ community commerce.”.

Examples 142
article thumbnail

3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. To date, @wahlpro’s three top-performing posts consist of curated UGC.

article thumbnail

Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more.

article thumbnail

#SproutChat: Reaching Your Audience on Instagram

Sprout Social

— Fady Ramzy (@CyberZizo) October 12, 2016. — Wilde Agency (@Wilde_Agency) October 12, 2016. — Kayla Chatkiewicz (@kaychatz) October 12, 2016. — Katy Elle (@KatyElleBlake) October 12, 2016. — Linda Mann (@TalentExch_Biz) October 12, 2016. SproutChat. SproutChat. SproutChat. sproutchat.

article thumbnail

4 Brands Embracing Diversity in Their Content

Pixlee

A leader to watch in inclusive marketing, this brand not only tackled representation but reflected their diversity-related goals authentically through engaging with a target community. The campaign’s goal is “to unite and inspire people to take action in their communities” using the power of sport. .

Brands 77