Remove 2016 Remove Communities Remove Curation Remove UGC
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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more.

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3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. To date, @wahlpro’s three top-performing posts consist of curated UGC.

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Social Media Tactics that Cut Through the Noise

Pixlee

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Beauty brand Morphe grew its community to 7.5 Forget About Likes, but Understand Algorithms.

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Want to Double the Likelihood of an Online Sale with User-Generated Content?

Pixlee

As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. And there’s no better way for a brand to convey authenticity than through UGC — brand loyalists using products in an organic way. Measure Success.

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10 Ways You Can Beat the Instagram Algorithm

Pixlee

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. A surefire way to engage your audience is through user-generated content (UGC). UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods.

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10 Social Media Predictions for 2019

agora pulse

It was a powerful message that millions stood behind especially given that Nike donated $5 million to organizations advancing equality in US communities. Shape your social media stories around your supported charities, community activities and local causes. FUN FACT: In 2016, live streaming was already a $30 billion+ industry.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. A Brief History: Instagram took the Stories stage by storm when it launched its copycat version of the ephemeral content type in August 2016. Here’s what you need to know about Snapchat Stories.