Convince & Convert

DECEMBER 4, 2015

While not every brand is going to start a movement like REI, many companies did use their social media channels to remind consumers that they were closed on Thanksgiving or Black Friday. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015. Let Consumers Know You’re Closed. Offer a Chance to Win. Give Something Cool Away for Free.

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Content How To Tumblr UGC 60

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

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Campaign Social Media Collaboration Apple 136

Sprout Social

FEBRUARY 28, 2017

The challenge many brands face is figuring out how reach their target audience amongst all the noise on the network. Twitter’s conversational nature makes it ideal for brands that want to build relationships with their audience rather than just broadcast their message. Are you trying to grow brand awareness?

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Twitter Tips Fashion Open Source 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Kissmetrics).

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UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Kissmetrics).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Oktopost

JUNE 28, 2023

Then again, there are plenty of tried-and-tested techniques out there for brands to adopt if they want to paddle out of those stagnant waters and get that social media boost they sorely need. Brands that post too much are undermining their social media presence as much as brands that don’t post enough. The star of these images?

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Social Media Engagement Strategy B2B 62

Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. Their insights-driven methodology was delivered to 500+ brands globally through client workshops and industry events, including Google’s annual CMO Academy, hosted in partnership with Columbia Business School.

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Team UGC Video Training 130

Later

SEPTEMBER 22, 2019

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . For example, SPF skincare brand Supergoop!

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Instagram UGC Curation Apple 81

Convince & Convert

MAY 6, 2016

Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush. PPC Campaigns. (highlight to tweet). Courtesy of: The Shelf.

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UGC Retail Influencer Price 60

Buffer Social

JUNE 29, 2016

With such brand-friendly features on the way, it seems like marketers might be more keen than ever to get acquainted with Instagram for their business. Social media analytics tool Quintly analyzed over 5,000 profiles in early 2015 to learn that the average Instagram account posts once per day. I know we are at Buffer! Cross-promote.

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Instagram Engagement Hashtag How To 105

Ignite Social Media

OCTOBER 14, 2016

PTnehlbyrO pic.twitter.com/su0Rn72x63 — Coca-Cola (@CocaCola) November 7, 2015. You owe them something more, and something only you, as the brand you are, can offer them. Don’t be general, but rather be as true to your brand as you can. Not every brand needs to wish us a Happy Chinese New Year. More Like Holiweek!

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Content Hashtag UGC Social Media 60

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

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Social Media Marketing Hashtag LinkedIn 40

agora pulse

FEBRUARY 22, 2020

Large brands have in-house graphic designers, Photoshop experts, and a video production team. Remember to add branding via your color palette and logo. You could be fined for copyright theft, something that becomes increasingly likely the bigger your brand is. Make your images on brand wherever possible.

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Social Media UGC Tips CPM 175