How Big Brands Get Permission to Use UGC

Convince & Convert

Scaling User-Generate Content for a Big Brand. The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. Tweetable Moments We do so much talking. I don’t think listening is as big of a piece anymore, but it’s so important.

UGC 136

Why Your Brand Should Create Less Content

Convince & Convert

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Quick!

Brands 107

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

EGC is the Key Content Marketing Trend

Convince & Convert

EGC is 2015’s most powerful marketing abbreviation. We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content.

Trends 164

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q & A on UGC and Digital PR with Alicia.

UGC 52

How to Build Stronger Bonds With Your Community

Convince & Convert

While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? Language is a unique aspect of your community culture that brands your community and brings everyone together at the same time.

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

While not every brand is going to start a movement like REI, many companies did use their social media channels to remind consumers that they were closed on Thanksgiving or Black Friday. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015.

How to Repurpose Your Content Again and Again

Convince & Convert

Creating an article titled “How Social Media Can Help Artists and Creatives” wouldn’t just be easy, it would engage an entirely new market and help develop your brand in the process. Ever heard of user-generated content (UGC)?

How to Create Instagram Stories that Will Help Your Brand

Ignite Social Media

Instagram Stories are a fun & easy way for followers to interact with your brand and for you to share information. Do you remember the big push for brands to create Snapchat stories? Reposting User Generated Content (UGC). Have you started using Instagram stories yet?

49 Tactics to Atomize Your Content Marketing

Convince & Convert

It allows you to cover more ground with your content, with less effort than making brand-new content marketing executions every time. UGC contest.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

But it’s not just influencers: Everyday people are just as into the platform and are creating user-generated content (UGC) around the products they buy. Customers who view or engage with a piece of UGC featuring the brand’s products are more likely to purchase an item.

Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. Starbucks customers across the country were asked to doodle on their cups and submit pictures as entries for a ‘White Cup’ contest in 2015.

Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Why UGC is Powerful for Beauty Brands.

UGC 78

5 Ways to Ensure Your Holiday Content Gets Discovered

Ignite Social Media

PTnehlbyrO — Coca-Cola (@CocaCola) November 7, 2015. You owe them something more, and something only you, as the brand you are, can offer them. Don’t be general, but rather be as true to your brand as you can.

7 Great User-Generated Content Campaigns


User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. The idea behind user-generated content is that customers, followers, and partners will provide a more trustworthy recommendation than the brand itself when it comes to making a buying decision. The brand took to Instagram and pledged to stop retouching photos of models. Brand Marketing

UGC 57

11 Creative Ways to Use Instagram Carousel Posts for Your Business


With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: .

How to Get Social Media Engagement From Your Brick and Mortar Store

agora pulse

This is particularly important when new users discover your brand for the first time—a lively page with plenty of engagement will win over their confidence much faster. It also allows you to build a community around your brand. Your brand’s hashtags.

Using Social Listening to Reveal Actionable Insights

Talkwalker SM

Understanding the headlines and popular social conversations related to your brand, issue or cause is the first step in collecting valuable information about your audience. Social listening can also inform when a brand should join a conversation.

UGC 91

What Is User Generated Content?


You know your brand inside out. Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. UGC fulfills this need and sparks an interest in potential customers. If you’re serious about furthering your brand’s marketing objectives, you can’t afford to ignore your user-generated content. Why is this method of advertisement gaining such traction among brands? UGC Expands Reach.

UGC 40

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Why should you bother creating your own hashtag campaign ?

5 Tips for Launching a Follow-Worthy Instagram Account

Sprout Social

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers.

UGC 79

5 Ways to Woo Last-Minute Mother’s Day Shoppers

Convince & Convert

Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush.

UGC 115

How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement

Buffer Social

With such brand-friendly features on the way, it seems like marketers might be more keen than ever to get acquainted with Instagram for their business. Brands that get in a regular flow with Instagram posts tend to see the best results.

How To 113

7 Tips to Launch Successful Twitter Promotions

Sprout Social

The challenge many brands face is figuring out how reach their target audience amongst all the noise on the network. Twitter’s conversational nature makes it ideal for brands that want to build relationships with their audience rather than just broadcast their message.

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Set your strategy up for success right out the gate by choosing the best social networks for your brand.