Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. And then it was 2015. . This is not one of those posts.

Retail 40

Retail Reputation Authentication Social Media 40

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. Tweetable Moments Hey, these are real people. We sell fun.

Social Media 60

Social Media Retail LinkedIn Social Media Management 60

Pixlee

OCTOBER 27, 2016

Consumers are 97 percent more likely to buy from a retailer after they’ve interacted with user generated content advertising. According to a 2015 Pew Research study, 84 percent of American adults use the Internet versus 14 percent in 1995. 65 percent of adults used social media in 2015. Social Media. UGC Establishes Trust.

UGC 40

UGC Content Statistics Hotels 40

Pixlee

JANUARY 17, 2017

The future of online retail is here, now, and quickly becoming the norm. So, why are DNVBs being called the future of online retail ? In 2015, it was estimated that the average adult, a member of the digital natives, spends more than 20 hours online per week. Familiar with Warby Parker? Dollar Shave Club?

Brands 41

Brands Retail Loyalty Cost 41

Oktopost

APRIL 20, 2022

Since starting in the events industry in 2015, being promoted in just 6 months to become the UK’s youngest Event Director at the age of 23, Paige has always had a passion for creative Business Development, New Business Acquisition, and Strategy.

B2B 12

B2B Apple Marketing Retail 12

Hootsuite

AUGUST 30, 2022

We know you hear it all the time: “Have an authentic brand!” That number was only 73% in 2015, a 30% jump in 7 years. Additionally, 90% have a computer and 80% have a gaming device in their home, which was about the same as 2015’s statistics. Ecommerce retailers should be offering this as a payment option.

Statistics 102

Statistics Marketing HootSuite Study 102

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. 6 social campaigns that captivated the internet in 2021.

Campaign 136

Campaign Social Media Collaboration Apple 136

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. With this information, it’s clear to see why typically “young” retail, fashion and beauty brands like Look Fantastic, I Saw It First, Missguided and Superdrug have all been official partners of the show.

Trends 122

Trends Strategy Tips Meme 122

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. Whereas, when we were in Zambia, where it’s quite fashion focused, we sent the video to fashionistas, fashion bloggers and retail stores.”. Smart solutions bring agencies, brands, and retailers together. Audience intelligence needs to drive your business.

Trends 60

Trends Marketing Forums Microsoft 60

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! Netflix’s approach to Facebook is centered around authenticity and interactions with people, with a dash of humor and wit sprinkled in. Target is one of the most successful retail brands on Facebook.

Brands 96

Brands Facebook Campaign Sports 96

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! Netflix’s approach to Facebook is centered around authenticity and interactions with people, with a dash of humor and wit sprinkled in. Target is one of the most successful retail brands on Facebook.

Brands 72

Brands Facebook Campaign Sports 72

Rebekah Radice

DECEMBER 5, 2016

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. Benefits include: More authentic interaction with your audience. Bite sized, authentic interviews by you about your company’s vision. Multichannel marketing is about choice.

Trends 146

Trends Social Media Strategy CSR 146

Audiense

MAY 5, 2016

The social world has become a very noisy space, and a lot of the time, companies are talking about the same thing (retail is a great example of this). Being able to then translate brand messages into the community with an authentic voice is essential to establish trust and a strong relationship with the fans.”.

Social Media 113

Social Media Skills Applications Social Media Management 113

Rebekah Radice

DECEMBER 5, 2016

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. Benefits include: More authentic interaction with your audience. Bite sized, authentic interviews by you about your company’s vision. Multichannel marketing is about choice.

Trends 60

Trends Social Media Strategy CSR 60

Buffer Social

FEBRUARY 22, 2017

Being authentic is a key aspect of storytelling, and there’s no other way to be more “real” than going live to engage with your audience. A photo posted by Airbnb (@airbnb) on Aug 20, 2015 at 6:06pm PDT. In 2015, more than 100 million GIFs were shared on Twitter. Oreo Cookie (@Oreo) September 28, 2015. Image from (RED) ).

Social Media 111

Social Media Hashtag Curation Instagram 111

Sprout Social

OCTOBER 17, 2016

source ) Uses an authentic and conversational tone in its Tweets. Since its main demographic is women between the ages 18-29, companies in the fashion, retail, DIY and other visually-driven industries have seen great success. Pinterest added several features to make it easier for online retailers to showcase their products.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40