A Clever Way One Retailer Brings Pinterest From Online To In-Store

Firebelly

This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest.

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4 Retailer Tips for Marketing to Consumers

Convince & Convert

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear?

Trending Sources

How Retailers Can Use Pinterest To Boost Holiday Sales

Firebelly

The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales?

The Future Of Retail In A CTRL ALT Delete World

Twist Image

Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer.

Top 15 Social Media Marketing Blog Posts Of 2015

Firebelly

The 15 most-read posts on our social media marketing blog in 2015! 3 WAYS TO IMPROVE SOCIAL MEDIA ROI IN 2015. A CLEVER WAY ONE RETAILER BRINGS PINTEREST FROM ONLINE TO IN-STORE. HOW RETAILERS CAN USE PINTEREST TO BOOST HOLIDAY SALES. Here they are.

35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Pinterest drives 25% of all retail website referral traffic. Pinterest accounts for 25% of all retail website referral traffic. (

[Cool Infographic Friday] The Rise of Social Retail

SocialFish

In fact, if we look back and compare the first quarters of 2014 with 2015, we can see that the social media share of e-commerce referrals was at a whopping 198%! Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Internet advertising will make up 25% of the entire ad market in 2015. billion on social media advertising in 2015. Not a shock: retailers and restaurants are the most engaging industries on Twtitter.

Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.

Twist Image

Amazon needs physical spaces to become a dominant retailer, otherwise they will suffer. . retail. retailer. Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway.

Association Social Media: Kelli Windsor, Food Marketing Institute

SocialFish

First, we serve as the voice of food retail and use social media as a tool for sharing that voice. Second, we use social media to engage with the food retail industry.

How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

In gaming, Snapchat is looked at as a fad, where retail has embraced it. “Snapchat has overcome some remarkable hurdles by tapping into features that make it appealing for certain demographics, and that doesn’t mean just tweens and millenials.

3 Tips for Getting Your Online Video Act Together for 2016

Waxing UnLyrical

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Online video marketing stats abound!

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Your Brand Is A Learning Space

Twist Image

While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality. At the retail level, on a mobile application, on Facebook or on YouTube. big box retail. retail. retailer. How much more content does the world really need?

Show 529 – Leading Digital Strategy For Business Growth

Engaging Brand

Is retail letting customers down – driving people to commence channels? What is omni-channel retailing and how do we maximise it? Can we learn to lead digital strategy rather than manage it on a day to day basis?

Where to Find Affordable Apple Parts and Accessories

Idaconcpts

You can easily buy them from Apple’s retail stores. When you can buy used power cords in good condition from certified third-party Apple sales retailers for $35 or less, you have no reason to pay $70 at an Apple store for a new power cord. Do you own an iPad, MacBook or iPhone?

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Do You Know Your “Empty Nesters”?

Small Business Mavericks

Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. 85% trust third-person product reviews from major retail sites. There have been interesting changes in many of the demographics marketers are accustomed to targeting. A study was done on shoppers born between the years 1946 and 1964 who do not have children living at home. This is what was discovered: 82% would rather browse online than in-store.

4 Psychological Ideas for Creating a Stellar Content Strategy

Convince & Convert

Retail and eCommerce brands are notorious for using FOMO to manipulate buyers’ purchasing behavior and decisions. Image via BigStockPhoto.com. Being a successful marketer is less about being lucky and more about understanding buyers’ psychology.

5 Best-Practice Email Marketing Case Studies

Convince & Convert

Momentum Worldwide came out with a very insightful marketing chart for 2015. Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email. I’m curious, what catches your eye most?

The Key to Social Selling is Social, Not Selling

Convince & Convert

This could be a meeting, connecting only with CMOs in retail, engaging a thought leader, etc. Image via BigStockPhoto.com The opportunity to make money on social is quickly being embraced by sales teams who are eager to incorporate social selling into their sales tactics.

Interview With a Small Business Owner Crushed by Google

Bill Hartzer

Those things being required on Ticketstub.com now by Google just serve to distract customers from buying tickets … which for a retail site … it’s a bad model to be made to follow.

The New Newer Economy

Twist Image

Some of the markups were 1200% above the retail value (not a typo). Admittedly, the idea of buying goods at retail, and selling them at a higher markup is nothing new, but there seems to be something else happening here. retail. retailer. Have you ever heard of resellers?

How Emails Are Evolving into Mailable Microsites

Convince & Convert

UK home improvement retailer B&Q and toymaker Lego have both used email carousels in their promotional emails recently. “The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

This isn’t so surprising when you consider that 80% of shoppers engage with a retailer or brand through digital channels before actually walking into a store and making a purchase. Image via BigStockPhoto.com. If you’ve never dabbled in influencer marketing, it can be tricky to get started.

6 Simple Steps to Improve User Experience

Convince & Convert

In the retail world, brand experience and engagement are the strongest drivers of loyalty, and the digital world is no different. There’s a reason we come back to the same grocery store each week.

Facebook Releases Free Training Resources for Marketers

Jon Loomer

Retail. This is no small deal as the Like Box on my site has led to 1,259 new fans in 2015 alone. Late last year, I started hearing rumblings that Facebook was working on a series of free training resources for marketers.

4 SEO Tactics That Damage Your Brand’s Reputation

Convince & Convert

Review websites like Yelp and major retailers like Amazon are getting better at catching these fake reviews. Image via BigStockPhoto.com. From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand.

The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

The Potential of a “Buy” Button Pinterest is already a great vehicle for driving traffic to retailer (and brand) websites, and it lends itself to shopping more than any other social media network.

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7 Ways to Generate Leads from Social Media

Kikolani

Retailers specifically love giving out coupons. Speaking of retailers, let’s take a look at one with fashion stores worldwide. (Source). In a society that thrives on social media, marketers must learn how to bring in new leads from the networks or risk falling into obscurity.

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015. From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy.

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You’ve Got Brand Ambassadors. Now What?

Convince & Convert

From utilizing your ambassadors to help you come up with a new logo , to helping you figure out the next flavor , to suggesting new retail locations for your product , they actually have more valuable input them some of your highest-paid employees. Image via BigStockPhoto.com.

10 PPC Blogs Every Marketer Should Read

Convince & Convert

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I

Direct marketing is dead. Long live direct marketing!

SocialFish

You might be a supermarket retailer, a local sports club or an insurance company and while members have already made a commitment to you, you still need to ensure your communications with them are relevant and engaging. Guest post by Sophie Davidson.

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Is Shazam the Future of Mobile Marketing

Convince & Convert

The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed. Do you really want to download an app, and do you want to download a different app for each retailer?

Turning You Social Media Profiles into Sales Machines

Kikolani

ModCloth, a female clothing retailer, does a great job of this. Nothing happens until someone clicks something. Whether it’s a click to comment, to share, to take a quiz or survey, or to link back to a blog post or landing page, your social media content has to compel readers to do it.

Let Your Humanity Shine in Social Media

Convince & Convert

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself.

The #FutureOfBusiness WILL Radically Change Everything As We Know It

SocialFish

Retail efficiency: channel optimization, and inventory management. I had the pleasure of taking part in GoToMeeting in Canada’s #FutureOfWork debate on Twitter recently.

How to Use Location Data to Decode Customer Conversations

Convince & Convert

Retailers can find customers that are posting in-store and immediately address issues. See how Sports World Chicago used location data to strategically target Cubs fans during the 2015 post-season run. Marketers are constantly trying to figure out how to reach their target audiences.

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Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Where are people especially interested in a particular retailer? Intimate knowledge of markets and customers alike is the key to success for any brand.

How to Adapt Your Brand for Instagram

Convince & Convert

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell.

Social Media Updates: September

yMarketingMatters

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook.