A Clever Way One Retailer Brings Pinterest From Online To In-Store
JULY 27, 2015
This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. If you’re a retailer, I encourage you to find creative ways to bring a bit of Pinterest (or Instagram or Twitter or Facebook) offline and into your physical locations. It Stood Out. Nope.
4 Retailer Tips for Marketing to Consumers
Convince & Convert
NOVEMBER 2, 2015
In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Image via BigStockPhoto.com. Yet, marketing to consumers is not as easy as it seems.
How Retailers Can Use Pinterest To Boost Holiday Sales
NOVEMBER 30, 2015
The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? Add the Pin It button to your website. Create holiday gift boards. Promote your boards in-store.
The Future Of Retail In A CTRL ALT Delete World
AUGUST 8, 2015
Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer. How do the best brands connect with their consumers? It was an amazing day. This is what happened. consumer. ctrl alt delete.
Top 15 Social Media Marketing Blog Posts Of 2015
DECEMBER 21, 2015
The 15 most-read posts on our social media marketing blog in 2015! 3 WAYS TO IMPROVE SOCIAL MEDIA ROI IN 2015. By effectively managing your organization’s social channels, investing in social advertising, and implementing a digital PR approach, you can expect to see a consistent increase in social media ROI in 2015. HOW RETAILERS CAN USE PINTEREST TO BOOST HOLIDAY SALES.
[Cool Infographic Friday] The Rise of Social Retail
MARCH 4, 2016
In fact, if we look back and compare the first quarters of 2014 with 2015, we can see that the social media share of e-commerce referrals was at a whopping 198%! Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3 In fact, almost 2% of all e-commerce traffic in the US is coming from social.
The Business Guide to Using Instagram
MARCH 17, 2015
Also take photos in and around your work environment—brick-and-mortar office, manufacturing floor, virtual office, the retail floor, or wherever it is you hang out during the day. By Gini Dietrich Instagram is most noted by teenagers and college students as a way to connect quickly with friends through photos. Please note the verbiage there—it is the most used social media outlet.
Is the REI Black Friday Announcement Just a PR Stunt?
NOVEMBER 3, 2015
Here is what REI president CEO, Jerry Stritzke, says: Any retailer that hears this will be startled by the idea. PR stunt or not, the company has more than made up its retail sales in earned media. I hope more retailers follow suit. By Gini Dietrich. That said, it’s an important conversation to have, so let’s have it. How to Define Success. optoutside.
Thanksgiving Marketing Statistics You’ll Gobble About
NOVEMBER 23, 2015
Where did 2015 go? Steal the last piece of pie as you distract cousin Fred with astounding holiday retail facts. They coined the term because of all the traffic jams, crowding, and often violence that resulted from the retail frenzy. The National Retail Federation (NRF) has all sorts of interesting Thanksgiving marketing facts, figures, and tidbits. By Laura Petrolino.
35 Stupendous Social Networking Facts and Stats
AUGUST 11, 2015
Pinterest drives 25% of all retail website referral traffic. Pinterest accounts for 25% of all retail website referral traffic. ( And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Image credit: The Wonder of Tech. Facebook is of course (by far) the largest social network.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Internet advertising will make up 25% of the entire ad market in 2015. billion on social media advertising in 2015. Not a shock: retailers and restaurants are the most engaging industries on Twtitter. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Really.
The Future of Content Marketing is Now
MARCH 3, 2015
REI, the outdoor recreation gear retail chain, is an organization that tells their employee stories extremely well. By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. No, it’s prince. No, it’s queen. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it.
Influencer Relations and the Target Plus-Sized Win
FEBRUARY 2, 2015
But Target did have another story in the news lately, and this one’s looking like a hit for the mega-retailer: Target scored by using influencer relations to help launch a plus-sized clothing line. Except, if you’re plus-sized, Target has not traditionally been your retail BFF. Miss: Canada. As in, missed the entire country. And it’s not like it’s small! Sorry, Canadians. Whoops.
Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.
FEBRUARY 20, 2015
Amazon needs physical spaces to become a dominant retailer, otherwise they will suffer. . retail. retailer. Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway. Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. What is the digital world really like? Tumblr is a disaster for Yahoo. I was.
Five questions your marketing team should be asking about location-based technology
MARCH 4, 2015
Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. Retail/mail order (including online retail: 40%. Meanwhile, Motorola intends to dispatch Bluetooth-powered sensors to its retailers, The Washington Post reports. It will do this on a department-level basis in all stores by spring 2015. Telecoms: 30%.
Association Social Media: Kelli Windsor, Food Marketing Institute
AUGUST 26, 2015
First, we serve as the voice of food retail and use social media as a tool for sharing that voice. Second, we use social media to engage with the food retail industry. Here’s a snippet of my conversation with just one of several great association social media folks. We love to hear about what you guys are up to. What department do you sit in and who (title) do you report to?
A Business Pivot: What You Need to Know
APRIL 7, 2015
He had a new product that he’d been lucky enough to get on the shelves at the big box retailers, but it wasn’t selling. By Gini Dietrich. The past few years have been rough. In 2008, we started to run out of cash. In 2009, I had to lay off more than half of my team. In 2010, I had to figure out how we were going to survive the Great Recession. And so on and so on. link].
How to Measure PR and Marketing Outcomes on Snapchat
AUGUST 5, 2015
In gaming, Snapchat is looked at as a fad, where retail has embraced it. “Snapchat has overcome some remarkable hurdles by tapping into features that make it appealing for certain demographics, and that doesn’t mean just tweens and millenials. Elissa Nauful President/CEO BallywhoSocial. Snapchat is special. Texting and emailing are dinosaurs to them. Really quick primer on Snapchat.
Affiliate Marketing is Far From Dead
JULY 29, 2015
Thousands of prominent businesses have successful affiliate marketing programs, from online sales companies such as eBay and Amazon to retail stores such as The Home Depot and Bed Bath & Beyond. By Chris Kramer. Affiliate marketing gets a pretty bad rap. As respective affiliate markers, we hear plenty of complaints and questions such as, “Why pay for sales I’m already getting?”. Wrong.
The 10 Commandments of Customer Engagement
DECEMBER 29, 2015
In addition to demanding trust in relationships with retailers with whom they do business, they demand those businesses be socially responsible. Related Stories Benchmarks of Successful PR Professionals Eight PR Trends for 2016 Top Three Spin Sucks PR Blog Posts of 2015. By Andy Preisler. Customer engagement. It means lots of things to lots of people. Is it all content? Inspire.
Six Strategies to Boost eCommerce Conversions
FEBRUARY 3, 2015
ITLY , a retailer that provides Italian made goods clearly illustrates their products by showcasing them in a chic yet simple style that draws the user’s direct attention. By Robert Nachum If you’re a business owner who manages and operates an eCommerce site, chances are you’ve experienced “that feeling.” alone. Establishing an eCommerce site is one thing.
Your Brand Is A Learning Space
JUNE 26, 2015
While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality. At the retail level, on a mobile application, on Facebook or on YouTube. big box retail. retail. retailer. How much more content does the world really need? Sure, the world had advertorial content back then, but it was nothing like the media landscape of today. Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. brand.
3 Tips for Getting Your Online Video Act Together for 2016
NOVEMBER 18, 2015
Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5
Show 529 – Leading Digital Strategy For Business Growth
APRIL 15, 2015
Is retail letting customers down – driving people to commence channels? What is omni-channel retailing and how do we maximise it? Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast. We discuss. Is digital a business tactic or a business strategy?
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
When asked about the future of digital marketing , Jason Falls, founder of Social Media Explorer, stated: We’ve past the tipping point for mobiles being a required part of a company’s thinking for marketing, 2015 will be all about businesses figuring out mobile in some form or fashion. and nearly $220B worldwide. So why the big fuss? So how can we measure if an application is successful ?
Five Steps to Insanely Good Customer Service
FEBRUARY 26, 2015
Rogers Cable is the largest cable television provider in Canada, also offering high-speed Internet access, residential telephone services, and video retailing. By Lindsay Bell. Recently, I received the most incredible customer service. It happened on Twitter. Over a weekend. And, perhaps the most incredible thing about this entire story? Did I just say we like it? Monopolies! Twitter handle.
Where to Find Affordable Apple Parts and Accessories
JUNE 26, 2015
You can easily buy them from Apple’s retail stores. When you can buy used power cords in good condition from certified third-party Apple sales retailers for $35 or less, you have no reason to pay $70 at an Apple store for a new power cord. Buy From Certified Retailers or Repair Centers. Actually, this is safer than buying from third-party retailers.
Four Marketing Mistakes to Learn From
APRIL 29, 2015
Take a look at this recent example of the Tesco Juice grammatical error and a boy who made big news by complaining directly to the UK grocery retailer and making them correct it. By Martha Simons. Marketing mistakes aren’t uncommon. We are human. We make mistakes. Following are four marketing mistakes that can be prevented. Spelling and Grammar. What does it tell them about the brand?
Do You Know Your “Empty Nesters”?
Small Business Mavericks
MAY 1, 2015
Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. 85% trust third-person product reviews from major retail sites. There have been interesting changes in many of the demographics marketers are accustomed to targeting. A study was done on shoppers born between the years 1946 and 1964 who do not have children living at home. This is what was discovered: 82% would rather browse online than in-store. 65% use smartphones to look up product information. 64% have made purchases using their tablets.
The Spin Sucks Inquisition: Paul Sutton
JULY 24, 2015
We won a retail industry award for it. By Gini Dietrich. IT IS ABOUT TIME!! Why am I yelling? Sorry. Simmer down there, Gin. It’s about time we have Paul Sutton. Paul is one of my most favorite people on earth. He’s smart. He’s witty. He’s the father of three and isn’t afraid to be a big kid with them. He’s a newly minted business owner. You bet.
Customer Loyalty in a Changing World
MAY 14, 2015
I’m a retailer’s nightmare! By Laura Petrolino. Customer loyalty is akin to a really solid marriage—committed, enduring, and monogamous. Unfortunately, in today’s fast-moving, ever changing world, the appeal of “new shine” can often distract from the comfort of “old trusted.”. But that is no longer the case. Customer Loyalty to Variety. No shopping, no comparing brands.
The Epic Legacy Building Opportunity of Go Set A Watchman
JULY 28, 2015
Go Set a Watchman begs to be a part of something greater than a retail transaction. By Daniel Schiller. I may not read Go Set A Watchman. This is Harper Lee’s book—author of To Kill a Mockingbird —that has been published amongst a great deal of criticism.). From all accounts, I am pretty sure it was not intended for publication. That is a shame. But more on this in a bit. Manuscripts.
Lessons from Black Friday to Use in Your Communications Plan
NOVEMBER 30, 2015
One important note about scarcity and urgency many marketers forget (and you are starting to see dilute some of retailers Black Friday efforts as well)—they must be authentic. By Laura Petrolino. I’m not a Black Friday shopper. I hate shopping in general, so the thought of doing it in the chaos and mayhem of Black Friday is horrible. Then I’d choose shopping. The Thrill of the Hunt.
4 Psychological Ideas for Creating a Stellar Content Strategy
Convince & Convert
SEPTEMBER 18, 2015
Retail and eCommerce brands are notorious for using FOMO to manipulate buyers’ purchasing behavior and decisions. Image via BigStockPhoto.com. Being a successful marketer is less about being lucky and more about understanding buyers’ psychology. In today’s hyper-competitive world, you need to know what makes your customers tick and how to influence their purchasing decisions.
5 Best-Practice Email Marketing Case Studies
Convince & Convert
AUGUST 26, 2015
Momentum Worldwide came out with a very insightful marketing chart for 2015. Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email. I’m curious, what catches your eye most? Among the most important lead sources, email marketing stands out as a clear winner. highlight to tweet). This should come as no surprise. Don’t believe me?
Seven Effective DIY Market Research Tactics
JANUARY 20, 2015
Most guides (but not all) on how to start a retail business don’t cover this crucial market research step and, when they do, they don’t give it the time and detail it deserves. By Francois Bondiguel Market research can be pretty expensive. It can even take years to conduct. But, in today’s digital age, it can also be accessible to organizations of all sizes. No money? No problem!
The Spin Sucks Inquisition: Frank Strong
OCTOBER 2, 2015
The clothing retailers have made this stunt into a science. By Gini Dietrich. I still remember the exact moment I met Frank Strong. I spoke at the (then) Vocus Conference and he greeted me with his cheerful face and a real hug. He was always a special member of the PR community here and in other places I hang out, but that really solidified it for me. His entire face lit up. Doubtful. .
The New Newer Economy
DECEMBER 18, 2015
Some of the markups were 1200% above the retail value (not a typo). Admittedly, the idea of buying goods at retail, and selling them at a higher markup is nothing new, but there seems to be something else happening here. retail. retailer. Have you ever heard of resellers? What about the Supreme brand? We're talking about clothing. and brand called, Supreme. brand. mirum.
The Key to Social Selling is Social, Not Selling
Convince & Convert
MARCH 27, 2015
This could be a meeting, connecting only with CMOs in retail, engaging a thought leader, etc. Image via BigStockPhoto.com The opportunity to make money on social is quickly being embraced by sales teams who are eager to incorporate social selling into their sales tactics. ’ That exact same concept is happening in social selling.” What is the Outcome You Hope to Achieve?
Interview With a Small Business Owner Crushed by Google
MAY 18, 2015
Those things being required on Ticketstub.com now by Google just serve to distract customers from buying tickets … which for a retail site … it’s a bad model to be made to follow. May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from TicketStub.com, and interviewed him. If so, how has it suffered? It’s not.