Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. A Holistic Approach to Social Media. 76% of teens use social platforms. The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer.

Content 60

Content Tips Analysis Curation 60

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Social media has changed so much in just fifteen to twenty years. Well, authenticity is a key factor. How should it look?

Social Media 118

Social Media Marketing B2B Banking 118

ProBlogger

AUGUST 30, 2015

Link your social media profiles to your email unsubscribe. Want more ideas to integrate social media and email? Check out Buffers post 6 Creative Ways to Combine Social Media and Email. Social Media. This is more authentic then stock photos. What are their social media channels?

Training 20

Training Eventful Tips Analytics 20

Sprout Social

JUNE 16, 2016

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. Brands that are thriving on popular social platforms are using consistent, well-crafted visuals that are a mix of branded and lifestyle imagery. Curate Your Feed. Social media loves a good hashtag #selfie or #TBT.

Instagram 40

Instagram Tips UGC Hashtag 40

Buffer Social

APRIL 11, 2017

And now, since Snapchat brought the stories format to prominence, we’ve seen its influence reflected across mobile, with many of the largest social/media products in the world implementing their own version. But social media has now moved on. How Stories changed the way I think about social media.

Feed 110

Feed Feedly News Social Media 110

Unmetric

JULY 26, 2018

Social media has become an invaluable asset for marketing in higher education. According to research on social media use in the U.S, social media platforms are the most popular among the 18-29 demographic who spend a considerable amount of their time on different social networking sites.

Social Media 120

Social Media Strategy Hashtag Research 120

Proactive Report

MARCH 18, 2016

What exactly is social aggregation and how does it fit into Digital PR? . A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. Authentic reviews and user-generated content is more important than pushed-out marketing messages.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

What exactly is social aggregation and how does it fit into Digital PR? . A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. Authentic reviews and user-generated content is more important than pushed-out marketing messages.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Buffer Social

JUNE 9, 2016

I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. From golden rules like setting proper social media goals to truly understanding consumer behavior and implementing that into your marketing strategy, this post could have taken on a variety of shapes and forms.

Social Media Management 40

Social Media Management Social Media Flipboard Tweetdeck 40

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own! And one metric that surely impresses a viewer is the number of followers a brand owns.

Brands 96

Brands Facebook Campaign Sports 96

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. From: The story of the world’s first global flight without fuel, and how social media helped ). Lucy Clarke, Social Chain. Britt Adami , social media manager, HaveYouHeard. Henry Taylor , social media manager, World Economic Forum.

Trends 60

Trends Marketing Forums Microsoft 60

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own! And one metric that surely impresses a viewer is the number of followers a brand owns.

Brands 72

Brands Facebook Campaign Sports 72

Buffer Social

AUGUST 11, 2016

Video marketing has taken the social media world by storm. Naturally, video strategy has evolved on each of the various social media platforms over the years. The five big social media video channels are Facebook , YouTube , Snapchat , Instagram , and Twitter. Use high-resolution 720p or 1080p HD.

Video 40

Video Twitter Content Facebook 40

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Many brands struggled with social media early on.

B2B 323

B2B Influencer Social Media BuzzStream 323

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

JANUARY 5, 2016

How to Use Visual Content to Drive More Traffic by Social Media Examiner. 36 Visual Content Creation Tools the Pros Can’t Live Without by Socially Sorted. We asked 19 Social Media Pros to share their Top Visual Content Creation Tools. How to Optimize Your SlideShare Deck for More Exposure by Social Media Examiner.

Content 60

Content B2B Marketing Hubspot 60

Buffer Social

FEBRUARY 22, 2017

But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! I learned about this amazing storytelling method on Social Media Examiner.

Social Media 111

Social Media Hashtag Curation Instagram 111

Buffer Social

JULY 11, 2016

Innovation: If I were laid off from a high-profile job, I imagine I’d be pretty quiet on social media. Sensing a shift in the air toward true authenticity and connection above ROI, they’ve removed all forms from the site. “All of the content we create and share from here on out will be free,” they announced.

Campaign 40

Campaign Startup Marketing Curation 40