Social Media Strategies Summit

SEPTEMBER 18, 2024

Short-form video is the hottest trend in social media marketing right now. Indeed, research shows that: Short-form video has the highest ROI of any current marketing trend ( as defined by HubSpot ) 67% of social media marketers plan to invest more in short-form video than any other format in 2024 91% of those using short-form video in 2024 plan to maintain or increase investment Whether you’re totally new to the world of short-form content or are looking to level up your existing strategy , you’

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Video Trends Instagram Platform 130

Social Media Today

SEPTEMBER 19, 2024

Various organizations have signed an open letter calling on EU authorities to remove red tape.

Organization 165

Organization 165

Social Media Strategies Summit

SEPTEMBER 13, 2024

As a government agency social media marketer, you have a lot of demands on your time — and limited resources to deal with them. So, it’s essential you focus on the social channels that deliver the biggest impact for your organization. But this is easier said than done, with platforms regularly popping up and dying off. Jameil Weldon , Social Media Manager for Mecklenburg County, NC, understands this challenge better than most.

Platform 211

Platform Policies Guidelines Social Media 211

Jon Loomer

SEPTEMBER 16, 2024

In 2023, Meta made a big change to location targeting that had significant negative impact on some industries. An update may help, at least when creating advertising to reach travelers. Originally, advertisers had several options when targeting people by location. If you wanted to isolate only the people living in or traveling in a location, you could.

Travel 175

Travel Advertising Tourism Hotels 175

Advertiser: Paycor

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

How To

The Social Media Hat

SEPTEMBER 15, 2024

7 simple steps you can take to make the most out of social media for your business. The post Getting Your Small Business Started on Social Media appeared first on The Social Media Hat.

Small Business 167

Small Business Social Media Marketing 167

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing? Our friends at Ascend2 consistently provide marketing professionals with research on marketing trends to help them stay competitive.

Trends 136

Trends Data Tips Marketing 136

The Social Media Hat

SEPTEMBER 19, 2024

Episode 27 of the AI in Marketing: Unpacked podcast, with Mike Allton The post AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing appeared first on The Social Media Hat.

Hosting 91

Hosting Content Marketing Social Media 91

Social Media Today

SEPTEMBER 17, 2024

The latest data from Pew Research underlines the role that social plays in news reach.

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News Social Media Research Data 177

The Realtime Report

SEPTEMBER 18, 2024

Developing More Reliable Methods for Keeping Your Business on Time Staying on track is difficult in business. You’re not just trying to ensure that you’re meeting deadlines, but you have to manage an entire team while doing so. One person being off-schedule or one delay somewhere in your operation can have an enormous impact on the whole. Therefore, you might think about developing some methods for keeping your business on time.

Aggregator 91

Aggregator Construction Energy Meeting 91

Convince & Convert

SEPTEMBER 19, 2024

Ever felt like B2C marketers get to have all the fun? Coming up with splashy ad campaigns, running irreverent Twitter accounts and generally acting outrageous and getting away with it? That’s right, I’m looking at you, Duolingo. On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing 2000-word emails outlining 15 little-known features of their CRM tool.

B2B 114

B2B Brands Marketing Reputation 114

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Social Media

Jon Loomer

SEPTEMBER 17, 2024

The strategy of “seasoning the pixel” goes back several years. But, does it have any validity? How it Works The argument behind the need to season the pixel often goes like this… You have a new pixel and Meta doesn’t have historical data on your website visitors. Without that data, it can’t properly optimize. So instead of optimizing for conversions, you should optimize for link clicks or landing page views or something further up the funnel.

Reputation 124

Reputation Data Conversation Feed 124

Ignite Social Media

SEPTEMBER 16, 2024

If you were savagely ranking your friends on MySpace in 2007 ( when Ignite was founded ), you know that the social media landscape has undergone a significant transformation. What once began as simple platforms for connecting with friends have exploded into vibrant, multifaceted ecosystems where content reigns supreme, brand interactions are the norm, and wallets open with a simple tap.

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Social Media Engagement Reddit Marketing 94

Social Media Today

SEPTEMBER 15, 2024

Some tips to ensure you’re maximizing your holiday marketing opportunities.

Publishing 186

Publishing Marketing Tips 186

The Realtime Report

SEPTEMBER 16, 2024

Why Every Company Should Include a Careers Section on Their Website Showcasing company culture and values can help attract talent Having a place for job listings can simplify the application process A careers section can enhance employer branding making the company more appealing to job seekers Providing information and resources can improve the candidate experience Attracting Top Talent It’s essential for any business looking to attract talent to have a dedicated careers section on their

Company 91

Company Applications Guidelines Process 91

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

The Social Media Hat

SEPTEMBER 18, 2024

Let's explore some of the top AI strategies that SMBs are successfully implementing right now. The post Small Business, Big Impact: Top AI Strategies You Can’t Miss appeared first on The Social Media Hat.

Small Business 78

Small Business Strategy Social Media Marketing 78

Jon Loomer

SEPTEMBER 14, 2024

A recent marketing newsletter made the claim that daily budgets are going away, and it’s getting some attention. I have a hunch that this isn’t actually the case. Let’s dig in… The Claim The claim about daily budget reads as follows: Meta is eliminating your ability to control your daily ad spend budget. Instead, budget control can only be set on a weekly basis.

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Newsletter Features Marketing 131

Sprout Social

SEPTEMBER 17, 2024

Want to keep your brand top-of-mind for your audience using Instagram Stories ? Consistency is key, but when you’ve got a million other tasks, you might not have the time to manually create and publish Stories content throughout the day. Manual publishing also has its challenges. What if an image gets cropped weirdly? Or the sticker link you included doesn’t work?

Instagram 91

Instagram How To Template Templates 91

Social Media Today

SEPTEMBER 18, 2024

A range of coming updates at YouTube, including AI video generation in-stream.

YouTube 168

YouTube Eventful Features Video 168

Advertiser: Paycor

Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.

Template

Oktopost

SEPTEMBER 17, 2024

In this episode, Vahbiz Cooper shares her expertise on executing successful and impactful influencer marketing campaigns that are guaranteed to make a splash on social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Influencer marketing has taken the B2B world by storm, and it’s easy to see why.

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B2B Influencer How To Marketing 83

The Social Media Hat

SEPTEMBER 14, 2024

Episode 26 of the AI in Marketing: Unpacked podcast, with Zontee Hou The post Mastering AI: The Future of Data-Driven Personalization in Marketing appeared first on The Social Media Hat.

Data 91

Data Marketing Social Media Tools 91

Jon Loomer

SEPTEMBER 19, 2024

Meta’s rolling out a new metric… Within Ads Manager, you may see this alert: You can now add Average Purchases Conversion Value to help you understand the purchase value generated by your ad campaigns. Here’s what you need to know… What It Is and Where to Find It Click to customize columns, and you’ll find this metric within the Performance section.

Metrics 104

Metrics Conversation Statistics Eventful 104

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. The latest data indicates a notable surge in its use. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 87

Retail Social Media How To UGC 87

Advertiser: Paycor

Year-end can be a hectic time for HR professionals, but with proper planning and organization, you can navigate it smoothly. Learn the main watch outs for year-end HR prep with Paycor’s helpful checklist covering employee data, wage and tax information, and special situations. Ensure compliance and efficiency by downloading today!

Data

Social Media Today

SEPTEMBER 18, 2024

Now you can add more visual context to your Threads updates.

Video 168

Video 168

Oktopost

SEPTEMBER 19, 2024

Every marketing activity today, from conferences to a Google Adwords campaign, is measurable and quantifiable. Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. How much revenue has been generated from your LinkedIn posts last month? Have any of your Instagram reels brought in new customers? 83% of marketers say that social media ROI is difficult to measure.

Data 62

Data Social Media B2B Analytics 62

The Social Media Hat

SEPTEMBER 13, 2024

Discover how to choose the right partner to guide your business into the future of AI. The post Finding Your AI Ally: A Business Owner’s Guide to Selecting the Right Consultant appeared first on The Social Media Hat.

Consultant 85

Consultant Social Media How To Marketing 85

Jon Loomer

SEPTEMBER 13, 2024

Here’s a good way to confirm your results… If you feel that Ads Manager is overcounting or undercounting conversions , or you just want a more precise measurement, this is what I often do. The specific examples when I’ve done this are when I’ve run tests of targeting. I created multiple ad sets and wanted to see which approach led to the most results.

Conversation 118

Conversation How To Report Advertising 118

Advertiser: Paycor

Learn how to issue a disciplinary action notice to address misconduct effectively. This document outlines the consequences of unacceptable behavior and ensures a fair process for all. Discover the importance of documenting disciplinary actions for compliance and improving company culture!

Issues

Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. But what if someone could handle most of the day-to-day manual tasks? AI can be that “someone” stepping in to handle the routine tasks that consume your time, leading to greater efficiency and innovation. The idea is to let AI be your assistant, so you and your team can focus on melding creativity and strategy.

Social Media 77

Social Media How To Sentiment Analysis 77

Social Media Today

SEPTEMBER 18, 2024

SocialAI will feed you social media like responses from a wide range of AI bots.

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Feed Feedly Social Media 146

Oktopost

SEPTEMBER 19, 2024

It’s not all about the destination—the journey matters, too. In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? With social media ad campaigns boasting an average ROI of 95% , the temptation to invest in paid strategies is understandable.

Organization 62

Organization Resources Social Media B2B 62

Amy Porterfield

SEPTEMBER 19, 2024

Listen on… Relaunching the same digital course over and over, generating consistent revenue, and scaling your business without the overwhelm or burnout. Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch! I’ll be honest – when I first launched Digital Course Academy […] The post #716: How Relaunching Can Simplify Your Business (and Increase Your Revenue!

Course 57

Course Marketing Strategy 57

Advertiser: Paycor

Discover why your company needs a social media policy to protect its reputation, mitigate legal risks, and safeguard against cybersecurity threats. Learn how to create a realistic policy with clear guidelines and consequences. Don't let social media become an HR headache - keep your organization safe.

Social Media