Social Networking Syndication Team URL 
Adam Sherk
JULY 9, 2009
In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. The Yahoo attribution links do not point directly to the original article URLs.
Adam Sherk
JUNE 30, 2009
However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.
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Adam Sherk
MAY 15, 2009
The SEO team has been involved in the project since the beginning and recommended the implementation of one-to-one 301 redirects of all IHT content to its new location at the NYT.com. Rather than consult with us, the IHT project team made a last minute decision and used an interim 302 solution without understanding the SEO implications.
Adam Sherk
OCTOBER 8, 2009
Even when the engines do a reasonable job of filtering out duplicates in their results, sites are essentially shooting themselves in the foot by splitting internal and inbound links to a particular piece of content across multiple URLs. Appending tracking codes to URLs (e.g. ?xid=rss Syndication. xid=rss or ?cid=top-stories)
Adam Sherk
APRIL 30, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. Do you recommend inserting the canonical URL tag on every page of a site, or only those that exhibit tracking codes?
Adam Sherk
FEBRUARY 25, 2010
When users click a retweet button, they expect to see something along the lines of: RT @[brand] [headline] [URL] That exact format does not need to be followed, but you want to minimize the work that users need to do before sending out the tweet. Related posts: Google News Wants Title Tags to Match Headlines? Thanks for sharing.
Adam Sherk
JANUARY 6, 2010
I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly Some visitors are likely clicking through to the full articles on Newsweek.com and then commenting there and/or sharing the newsweek.com URLs, which is also a good thing.
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