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Experiment: Do Other Social Networks Hate YouTube Links?

Hootsuite

Sharing one URL is efficient and effective — the choice of videographers who want maximum reach, while directing viewers to a singular content source. But what you want and what social media platforms want isn’t always the same thing, is it? How would YouTube URL posts do for an established brand account with a large following?

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers.

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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

Define Social Media Customer Care Goals If you’re going to offer fantastic customer service on social media, you first need to figure out what “fantastic” actually looks like. Give your support team a clear focus by agreeing on measurable KPIs based on the goals you want to achieve. We’ll be glad to assist you today. ^CV

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. UTM parameters work with analytics programs to give you a detailed picture of your social media results. You can create UTMs using the Google UTM generator, then paste the links into your social media posts.

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Polish your posts with vanity URLs.

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How to Track LinkedIn Hashtag Analytics for Better Reach

Hootsuite

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. Or, you can paste the following URL into your browser to go directly to the hashtag’s results page: [link] Replace “socialmedia” at the end with the hashtag you want.

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