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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

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Scaling Social Globally: Best Practices for Engaging With an International Audience

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. We discussed the best practices in scaling a social media team and content on a global basis.

Storify 100
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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Use social for new product ideas.

ROI 100
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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” Half of B2B software companies struggle with the “socialmedia concept. social ratio.

B2B 154
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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

So, I’d say this product is for a pretty mature team. Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Hootsuite is a lifesaver for your social media manager. You can start with a minimum of 10 users.

Curata 110
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5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

highlight to tweet) On social media, Twitter alone sees 470 million uses of the Joy emoji at any given moment. Plus, some of the emojis are branded, allowing advocates to help drive word-of-mouth endorsement about the Victoria Secret brand both in personal and social media conversations.

Company 60