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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Our new research reveals it’s time to rethink this assumption.

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2011 B2B Marketing Trends

Webbiquity SMM

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

B2B 185
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9 Everyday Tools to Increase Earned Media

Kikolani

Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. Let me ask you this, who you would believe?

Tools 151
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( In a recent survey, 15% of marketers rated mobile marketing as “very effective” for lead gen while an identical share said mobile is not effective. ( B2B Lead Blog ). Demand for SEO skills has never been greater.

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8 Successful Content Marketing Strategies

Writtent Blog

We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015: 1. In a slightly surprising 2014 study from Content Marketing Institute (CMI), it turns out that LinkedIn reigns supreme. Pay-per-click (PPC) advertising is even ranked as the most effective paid tactic. Absolutely.

Strategy 111
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Marketing Salary Survey: Social Media Marketing by Aquent. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. How much are you worth? by eMarketer.

Research 210
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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. There are more case studies and whitepapers out there than there is time to read them. Guest post by Cheryl Joy.

B2B 198