Remove Paid Search Remove Social Media Remove Study Remove Survey
article thumbnail

5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

After all, if social media serves primarily as a promotional and communications channel, who else would run it? Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations.

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

article thumbnail

2011 B2B Marketing Trends

Webbiquity SMM

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

B2B 185
article thumbnail

9 Everyday Tools to Increase Earned Media

Kikolani

Owned media are media assets that you or your company owns including websites, blogs, and so on. Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. Meanwhile, only 36% of consumers trust completely ads on social networks.

Tools 151
article thumbnail

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210
article thumbnail

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

article thumbnail

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How widespread, really, is the use of social media for marketing? How are marketers measuring social media success?