Small Business Mavericks

JUNE 2, 2014

Moral: Paid Search and Organic Search require strategy and management by someone who knows what they are doing with a proven track record of non-spammy tactics. eBay did a study and published it stating that AdWords doesn’t work? eBay created a major AdWords campaign that was by all accounts completely spammy.

Adwords 93

Adwords Paid Search Small Business Google 93

Convince & Convert

APRIL 8, 2015

The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Digital Marketing case studies channel strategy influencer analytics influencer marketing influencer metrics marketing strategy social influencer case study'

Influencer 60

Influencer Case Study Affiliate marketing Marketing 60

Hootsuite

OCTOBER 21, 2020

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. For instance, 75% of mature organizations say that their social marketing programs actually help them improve the efficiency of paid search, TV, and other ad channels.

Social Media 137

Social Media Committee Organization Survey 137

SocMed Sean

MAY 8, 2019

Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs). Recent studies conclude that natural search results (SEO) have 75% search volume while pay-per-click (PPC) receives the remaining 25%.

SEO 239

SEO Strategy Tips Marketing 239

Firebelly

SEPTEMBER 2, 2010

You’ll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. We look forward to seeing you in Dallas!

Social Media 190

Social Media Paid Search Reputation SMS 190

Proactive Report

APRIL 23, 2010

Social search makes it possible to find content in status updates, real-time search, generating, labeling, and finding user-generated content, ‘long-tail’ events and interests, finding vs re-finding, and trend identification. times more likely to search on that brand’s terms. Create social media-influenced paid search campaigns.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Firebelly

AUGUST 18, 2010

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. Firebelly Vice President Chantelle Flannery will also be at the conference signing copies of her book Corporate Blogging for Dummies.

Paid Search 135

Paid Search Reputation SMS Conference 135

Social Media Marketing

DECEMBER 8, 2017

As a student who graduated in this program a year back, I studied up with the belief that an MCA degree would surely find me a job in India’s booming multi-billion dollar software industry. It is said there is never a dull day in the life of a search engine optimizer.

Marketing 86

Marketing Industry Engineering Software 86

Convince & Convert

DECEMBER 29, 2015

According to a study published in The Guardian, these changes help your headline’s click-through rate: Headlines with 8 words do 21% better than average. Headlines that end with a question mark do better according to this study. On top of that, a university study has also found that question headlines do better.

Study 60

Study Startup Case Study Paid Search 60

Webbiquity SMM

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

B2B 185

B2B Trends Marketing Technorati 185

Bill Hartzer

FEBRUARY 8, 2011

– Constant study of emerging trends within organic search, paid search, and social media. – Execute search engine optimization tactics, including ongoing evaluation of keywords, content and meta data, campaign performance tracking, and link building.

Engineering 110

Engineering Guidelines Paid Search SEO 110

Convince & Convert

FEBRUARY 4, 2015

According to a study published in The Guardian, these changes help your headline’s click-through rate: Headlines with 8 words do 21% better than average. Headlines that end with a question mark do better according to this study. On top of that, a university study has also found that question headlines do better.

How To 60

How To Study Startup Case Study 60

Firebelly

MARCH 5, 2010

Facebook and Twitter Access via Mobile Browser Grows by Triple-Digits in the Past Year By comScore A study on social networking access via mobile browser found that 30.8 The Oscar buy is also about leveraging the investment on Facebook and Twitter. points from 22.5 percent one year ago.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Kikolani

JANUARY 3, 2013

Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. According to a study done by the Buffer team, users who used it saw an increase of 200% of clicks on links and doubled the retweet rate.

Tools 151

Tools Digg Nielsen Klout 151

Techipedia: Tamar Weinberg

JANUARY 31, 2012

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Provides relevant case studies.

How To 166

How To Marketing SEO Project 166

Firebelly

OCTOBER 26, 2009

2-Social Media-There are all sorts of new studies, techniques, applications, etc. . #1, it opens up Q & A with people that have been wanting to try it. #2, 2, someone else may be at Fogo, which leads to a Tweetup. #2-Social coming out daily.

Paid Search 107

Paid Search YouTube Eventful Twitter 107

Sprout Social

JANUARY 2, 2019

This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. Based on current statistics , the average person is spending more and more of their time glued to social media versus traditional sites. Web traffic metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. So is this study going to put the cat among the pigeons?

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Webbiquity SMM

JANUARY 2, 2013

The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( SEO is rated as the most effective lead generation tactic, with 34% of marketers calling it “very effective” while just 7% say it is not effective. B2B Lead Blog ). Demand for SEO skills has never been greater.

Social Media 245

Social Media B2B Marketing SEO 245

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Education: Education Level; Fields of Study; Schools/Universities; Undergrad Years. In today’s post, Facebook. Work: Employers; Job Titles; Industries; Office Type.

Social Media 47

Social Media Facebook Marketing CPM 47

agora pulse

JULY 30, 2019

Create a case study. Build the case study into a blog post or share it with prospects to impress potential clients. Consider sharing a compelling case study, publishing a how-to ebook, or creating a quick-start social media guide to attract prospects. Then post the testimonial on your website or share on social media.

Social Media 106

Social Media Case Study How To Social Media Management 106

Firebelly

MARCH 2, 2010

Michael Wesch, of Kansas State University,and his class decided to make the subject of their anthropology class for thesemester a study with ethnography. Afterthe data is collected it’s written down to provide the statistics needed forthe research, such as a case report or field study.

YouTube 157

YouTube Class Paid Search SMS 157

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Education: Education Level; Fields of Study; Schools/Universities; Undergrad Years. In today’s post, Facebook. Work: Employers; Job Titles; Industries; Office Type.

Social Media 28

Social Media Facebook Marketing CPM 28

Social Media Marketing

JULY 10, 2013

One of the most underrated correlations with social is search. Searchmetrics just released a study that demonstrates the connection between web content and the social web - with Google+, backlinks, Facebook shares and total Facebook actions being the strongest ranking factors, respectively. You might be surprised at the results.

Social Media 167

Social Media Storify Flipboard Press Release 167

Sprout Social

OCTOBER 21, 2021

According to a Brightlocal study on consumer behavior around reviews, 87% of them read online reviews for local businesses and only 48% would consider using a business with less than four stars. Every time you create content for your website, search engines take note. Honest and positive reviews are earned media gold.

Strategy 136

Strategy Tips Review Findability 136

Writtent Blog

DECEMBER 8, 2014

We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015: 1. In a slightly surprising 2014 study from Content Marketing Institute (CMI), it turns out that LinkedIn reigns supreme. Pay-per-click (PPC) advertising is even ranked as the most effective paid tactic. Absolutely.

Strategy 111

Strategy Content Marketing B2B 111

Hootsuite

JUNE 13, 2022

To understand how your ads are performing, you need to measure your share of voice for paid search. A Harvard Business Review study of airline accounts on Twitter found that when customer service agents signed off with their initials, a customer’s willingness to pay for a future flight increased by $14. Share of voice for PPC.

Social Media 144

Social Media How To HootSuite Metrics 144

Webbiquity SMM

JANUARY 17, 2011

The types of photos women post most frequently are described in the study as “affectionate,&# such as pictures of family gatherings or friends hanging out and having a good time. Everyone Uses E-mail, But Blogging Is On the Decline [STUDY] by Mashable. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

AUGUST 3, 2015

Specialization: PPC Strategies + Case Studies + News. This PPC blog is the gold standard of case studies, experiments, tips, tricks, and predictions about pay-per-click digital advertising. You invest a lot of time into your paid search campaigns, but how much is spent on refreshing your ad copy? ”. Updates: Daily.

Adwords 60

Adwords CPC Marketing Retail 60

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. the most influential types of content across both the awareness and evaluation phases of the buying journey are third-party validated research reports and studies. More than two-thirds of tech B2B searches occur outside of North America.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. There are more case studies and whitepapers out there than there is time to read them. Guest post by Cheryl Joy.

B2B 198

B2B Strategy Marketing Microsoft 198

Harp Interactive

NOVEMBER 2, 2010

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. They topped it all with a series of electronic press releases.

Press Release 219

Press Release Communities Badge Real Estate 219

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad. Christie Bellah.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

AUGUST 11, 2015

That’s why we did a pilot study with Inbound Writer last year, and published the full results on this blog. In B2B or other highly competitive digital marketing environments, companies will often gladly pay $1, $5, $10 or more for a click, via paid search or other mechanism. Bottom Line: What’s This Worth to Me?

How To 60

How To Software B2B Cost 60

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Network Sites: Definition, History, and Scholarship (Journal of Computer-Mediated Communication): This is a scholarly article into social networking in case you wanted a firmer grasp about how it’s being studied in the academic sphere. Maki takes us through four elements and then goes through a case study.

Marketing 144

Marketing StumbleUpon SEO Reputation 144